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Fashion Industry During The 1920s Essay

712 words - 3 pages

After World War I, society changed a lot, and the 1920's were called the Roaring twenties because Americans were unperturbed, thriving, and free-spirited; they adopted new methods of thought and behavior. Fashion became less formal and flashy. The 1920s fundamentally introduced shorter skirts and short hairstyles. The new change in fashion can reportedly be considered due to the concept's change of about fashion. In that time period, several magazine consumers, advertisers, and retailers supposed that one could achieve self-fulfillment through constant self-enjoyment, one could be able to achieve self-fulfillment. However their new fashion was is thought to be able to form an idea about the ...view middle of the document...

For golf, women wore white pleated skirts that reached their knees with white-sleeved cardigans, for tennis, white sleeveless cardigans were worn.
In 1928, a study by Paul H. Nystrom, a marketing professor of Fashion’s Economics Columbia University, he said, "Fashion is one of the greatest forces in present-day life. It pervades every field and reaches every class... It has always been a factor in human life but never more forceful, never more influential and never wider in scope than in the last decade, and it gives every indication of growing still more important… Fashion was more than an expression of individual taste; it was instead a statement of group membership, of involvement in the currents of one's time. To be out of fashion is, indeed, to be out of the world.” Fashion had never been so broadly dispersed as it was in the 1920s. During this time period, technology massively revamped communication that essentially started the United State’s actual uniting. Near 1925, circa 50 million Americans could access movies and radios, which both facilitated to spread what people wore, drove,...

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