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Fast Food In The Us Essay

675 words - 3 pages

According to the Center for Disease Control and Prevention (CDC) in 2009-2010 78 million adults in the US were obese. Regarding the youth, 12.5 million boys and girls between the age of 2 and 19 were overweight. The reasons for such alarming statistics may depend of genetic, disease but most commonly, the environment. Compared to other countries, the US is likely to have the highest number of fast food restaurants per square mile. This industry includes about 550,000 restaurants which is approximately the 10% of the ones distributed around the world. Major companies include Mc Donald’s in the first place followed by KFC, Pizza Hut and other 50 chains of fast food and beverage service. Why is fast food so popular in the US? Besides of being accessible and inexpensive, other reasons such as marketing, bio-chemical dependence and the lack of knowledge of how is this food processed may be involved.
According to the Prevention Institute, a non-profit organization from Oakland, California, Food and beverage industry spends $1.6 billion a year in marketing to get the attention of the public, especially children who are considered the target market. Advertising campaigns are so effective that nineteen six percent of American kids under 5 years can recognize McDonald’s log; this is the only figure ranked as more recognizable than Santa Claus’. In a normal day, the average American kid watches at least ten food-related ads, transmitted by television, videogames, internet or billboard marketing. This type of advertising is designed to influence children to eat more and to prefer high calorie and low nutrient food. For example, the campaign launched by Taco Bell in 2011 representing a kid at late-night, wearing pajamas and hanging around the kitchen to have nachos, tacos and other snacks.
Another great reason for the preference for unhealthy food is the biological addiction that is produced by the composition of some of its ingredients. Hamburgers, fries, cookies, sodas, and other elements which are common in the beverage...

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