Fast Food Nation Essay

931 words - 4 pages

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Based on the study from Chicago-based Research International USA found that more than half of the population eats fast food once a week and with a 20 percent eating fast food at least every other day. Most being males below middle age. Also more than half of the guests were with family members, 29 percent of these guests are with children under the age of 18. Fast foods chains are targeting kids and young adults by utilizing cartoon characters and celebrities to influence them into their products. They also build playgrounds in their restaurant to help draw kids into business and also provide toys with cartoon characters they can relate. Some chains have website which are geared for kids and allow them to play games and interact with their products. These tactics are to entice kids into their restaurants which are a contributing factor with higher rate of guests that are under 18.

With the economy in the decline, job loss and unemployment at the highest it’s been in nearly 20 years. Fast food restaurants target and advertisement lower income family by offering cheap value meals which keeps fast foods chains still striving and remain popular. Fast food has become a comfort food during struggling economic hardship can provide comfort and reduce stress, increase satisfaction feeling and security. With promotions items or dollar value meals, some families which eat at fast food restaurant can find it cheaper to eat their rather than going to local grocery store and purchase food for the family. Another reason fast foods restaurants have been part of comfort foods is because they have been around for over 50 years, so for generations families have been eating there and can recall found memories of family time together. Consumers don’t like change and fast food restaurants can provide that consistence deliver of goods. Fast Food Chains are easily chosen during times that restrict personal finances, because during those times families still seek to have a way to...

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