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Fast Ceviche Business Plan Essay

731 words - 3 pages

The proposed FastCeviche business plan has identified a unique business opportunity in the market for convenient, reasonably priced and clean food joints that serve Ceviche. Their focus in on the niche market that loves Ceviche but due to time and budget constraints can not consume it. The plan combines the growing fast food concept to Cevicheria business to satisfy the need of this customer segment and benefit from 6% growth rate of the industry. As far as the write up of the plan is concerned, it has been
kept concise at 16 pages with additional appendices. The executive summary of the plan effectively states the opportunity and the future potential and will catch the attention of investors. The low capital investment requirement of the business and ability to liquidate most of its assets in case of exit will appeal to a risk-averse investor.

The team behind this plan has impressive backgrounds in entrepreneurship, supply chain and finance which adds credibility to it. The presentation of the plan is done in steps and is easy to understand. It begins with the product, then the business, its customers, market analysis, competitive advantage and moves on to operations, implementation and financials. As far as the business model is concerned, FastCeviche aims at developing fast food restaurants with a centralized kitchen which is an efficient method due to
economies of scale. FastCeviche as a business demonstrates creativity by considering delivery for additional sources of revenue rather than just depending on take outs. The plan conducts good competitor analysis and explains FastCeviche’s competitive advantages which are its cost differentiation and its value proposition of fast service and cleanliness at reasonable price. However, it does not show FastCeviche’s awareness of
how will the competitors respond to this new opportunity. Its competitors can also imitate the centralized kitchen model and lower their costs. Also due to low barriers to entry new entrants can enter the market. Investors would be interested in finding FastCeviche’s strategies for customer loyalty so they can maintain their market share.

FastCeviche wants to keep it simple with only six dishes to keep their costs low as compared to 85 dishes offered by regular restaurants. However, the model...

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