Fdgdfhdf Essay

4650 words - 19 pages

Title of Paper Goes Here

Running head: PROBLEM SOLUTION: BEST SNACKS INC.

Problem Solution: Best Snacks Inc.

Carlotta Hampton

University of Phoenix

Problem Solution: Best Snacks Inc.

Business environments that foster creativity and innovation are considered a normal part of business now. Creativity is the ability to produce something new through imaginative skill, whether it is a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking (answers.com). Adding innovation and creativity to a company's culture can improve the effectiveness of the company because "all innovation begins with creative ideas" (Jones, 2004). Best Snacks will have to create a program to help the employees increase their creative thinking skills. The program should flow directly from the choice of innovation strategy and balance, providing an active creation of innovations-through ideation, selection, development of ideas and efficient execution and commercialization" (Davila, Epstein, Shelton, 2006).

Describe the Situation

Issue and Opportunity Identification

Elizabeth Fairchild sent a memo to the employees stating that "due to the fast changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. Best Snacks' success will depend on whether the company leads the way in creativity and innovation (UoP, 2010). Best Snacks has an opportunity to realign the company to put the company back on the right track with creative and innovative changes. "The individual level managers needs to do all they can do facilitate the learning of new skills, norms, and values so that individuals can increase their own personal skills and abilities and help build the organization's core competencies" (Jones, 2004).

The CEO of Best Snacks has several goals for the program designed to increase employees' creative thinking skills but wanted a comprehensive proposal that include a clear definition of the new skills employees will develop within 12 months" (UoP, 2010, pg. 1). Best Snacks will be able to raise the employees' innovational and creative thinking skills on all levels. There are several principles that can boost a learning organization. "Senge's principle for designing a learning organization emphasizes the mental model that all organizational members use to frame problems or opportunities and that binds them to an organization" (Jones, 2004).

Elizabeth Fairchild, Best Snacks' CEO has reviewed the company and has decided that in order for the Best Snacks to "continue to thrive, the company must develop more innovative products, as well as new and innovative ways to reach the market" (UoP, 2010. Pg. 1). Elizabeth feels that the company can become one of the first companies to make...

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