Fed Ex Corporation Essay

5864 words - 23 pages

Table of ContentsExecutive Summary i1.0 Introduction 12.0 Company Overview 33.0 Business Model Objective 54.0 Three Key Measures 75.0 Environmental Analysis 95.1 Industry Analysis 95.1.1 SWOT Analysis, 95.1.2 Porter's Five Forces Model 115.2 Marketing Analysis 145.2.1 About fedex.com 145.2.2 The Value Chain 156.0 Value Analysis 196.1 Customer Value 19 6.2 Organisational Perspective 207.0 Financial Analysis 218.0 Appraising the business model 26- Component measures 269.0 Recommendation 29Bibliography 31Appendix 34Executive SummaryThere are many uncertainties factors that could influence a well-known business to go into a bad position as threat of new entrants or economic crisis etc. Therefore, every company or organization is required to have a considerable plan to prepare for its future.The purpose of this report is to outline the performance, strategies and competitiveness of FedEx Corporation. This report is provided a brief summary of what is the company strategy, the business model objective as well as the company financial performance from the past 5 years.As the report developed, there will be a section discussing about the environmental analysis which includes the SWOT analysis, Porter's Five-Forces Model, as well as the market analysis which includes the company website analysis and the value chain.This report also outlines the company's three key measures, financial analysis, value analysis, and component measures for appraising the business model of the company.Lastly, recommendations are suggested for the company to implement so that it can improve e-business performance and remain competitive in the industry.1. INTRODUCTION1.1 PurposeThe purpose of this report is to outline the performance, strategy and the competitiveness of FedEx e-business model and to recommend the appropriate strategies and plan suggested for the company's CEO to implement.1.2 ScopeThis report comprises of the discussion towards the performance of FedEx's e-business model. It includes the analysis in environment, market, value, and financial. The report will also appraise the business model. Following recommendations are included. Financial statements of the year 2004 and 2000 are included in the appendix.1.3 MethodIn order to complete the report, vast amount of researches has been taken via the Internet, online journal, and academic references.1.4 LimitationsThe limitations of the report were minimal, relating mainly to the rigid time frame set for completion of the submission. Moreover, this report only limited to the FedEx Express Segment of the whole FedEx Corporation.1.5 AssumptionsIn preparing the report, it was assumed that the CEO of FedEx is expecting an analysis in the performance of the e-business model of FedEx. It's assumed that the company is seeking an upgrade of the current model for remaining competitive in the freight forwarding industry.1.6 BackgroundFedEx Corporation provides customers and businesses worldwide with a broad portfolio of...

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