Female Vs. Male Shoppers At Macy's/ A Look At Product Placement And Consumerism At Macy's Department Stores

1051 words - 5 pages

Though many students long for an assignment that can implement their definition of "enjoyment", there are none so, for the average USC student other than: shopping. An ingenious idea! This week we can justify shopping and disguise the activity as homework. This time, when parents rant uncontrollably about bills, no lies have to be told, we are definitely shopping for a good reason: to study the concept behind consumerism.Consumerism is defined as the theory that an increasing consumption of goods is economically desirable; also: a preoccupation with and an inclination toward the buying of consumer goods. To study consumerism, interviews with store managers and employees are needed in order ...view middle of the document...

Over the next decades, it continued to serve consumers. However, in 1990 Macy's filed for bankruptcy protection due to declining sales, plus stiff competition from Wall Mart, K-Mart, Targets, and other department store chains such as Kohl's, JC Penney, Saks Fifth Avenue, and Nordstrom. Two years later it agreed to merge with Federated Inc, which decided to keep the world famous brand name. After A&S and then Stern's, both of whom were Federated brands, were dissolved, some of the stores became branches of Macy's.The locations of certain departments are determined by the consumer flow into the store. At Macy's, the men's department is usually located in the first floor of the store, along with other departments pertaining to men's fashion. The reason behind this, according to a store manager of Macy's in the Galleria is that men, through sale observations, have a tendency to spend less time in the store. By having the men's section on the first floor, it allows the men to walk-in and out after a quick purchase. Cosmetics are also located on the first floor for a couple reasons. Products geared toward women sometimes take up more than seventy percent of total floor space, whereas men's take only up to twenty-five at most. The cosmetics are therefore placed in the first floor alongside men's apparel due to the fact that there is vacant space. Another reason is that the location is good for both men and women, who can both shop at their respective section, without having to lose one another in the store. Furthermore, while the woman is shopping, she can easily pick up an item for her significant other as she passes through.The placement of the mannequins must also be examined. Why are they placed in the locations that are? These mannequins, according to the store manager, are strategically placed near entry ways and escalators, around the store in order to lure customers into purchasing...

Find Another Essay On FEMALE VS. MALE SHOPPERS AT MACY'S/ A Look At Product Placement And Consumerism At Macy's Department Stores

A look at ERISA Essay

699 words - 3 pages Guaranty Corporation and a new section of the IRS was created to monitor the administration of the employee pensions. In addition, the IRS and the Department of Labor were owned responsibility for the ERISA.What protections did ERISA give to the employee? One of the first things was full disclosure of the plans to the participants. Now the employer was tasked with informing the participant all the rules involved with the pension. The employer was

A Close Look at Racism and Discrimination

1965 words - 8 pages races also receive unequal treatment (Egede). Renting apartments or college housing can also be affected if you are a different race. If you are of a different race, then the house condition can be poor and even unfair pricings and conditions (Donovan). Racism does not just stop at housing, but can even be in criminal justice. In February of 2013, three police officers went on trial for beating a nineteen year old up, but the cops did not face

A look at adolescent anxiety

2380 words - 10 pages For most individuals mild anxiety is a frequent occurrence. Human beings experience anxiety in a variety of ways and in various settings, whether it is in the work place, at home, in school, during leisure activities, or just about any other imaginable situation. The difference between a person who experiences routine stress (mild anxiety) and one who is diagnosable with anxiety or an anxiety disorder is the degree to which the person is anxious

A Deeper Look at Poe

1507 words - 7 pages revolves around a semi-insane narrator who killed an old man because “his eye was always watching” (Poe). The narrator then proceeds to bury the old man beneath the floor boards, happy with his placement. A police officer then shows up at the narrator’s door, and the narrator eagerly invites the officer into his home, gloating in his own cleverness. At this point, Poe starts to illustrate the narrator’s feelings of guilt. Even though the old man

A Look at Gene Therapy

1697 words - 7 pages Energy coordinated a project called the Human Genome Project, in which it asked, "Why screen for individuals at increased risk for genetic diseases who do not exhibit symptoms? On the pro or benefit side, we want to reduce morbidity and mortality. The idea is, if we could find the disease early before symptoms were present, we could avoid much pain and suffering by modifying the course of the disease through treatment and changes in lifestyle; we

A Look at Today's Whaling

3372 words - 13 pages A Look at Today's Whaling “ The story of the whale is so remarkable, that were there not so many witnesses, I would not venture to tell it, lest I be accused of exaggeration.” -J.D.B Stillman, aboard the ship Plymouth, November 1850 (Stewart, 1995) There is no doubt that humans have always been intrigued with the majestic beauty of the large giants found in all of the world’s oceans. Whales and people have had a long history together

a look at head start

2215 words - 9 pages In January of 1964 Lyndon B. Johnson declared “war on poverty” in a state of the union speech. His dream for a better America came with the greatest prosperity of the post war years. The nations GNP was up, unemployment was down and disposable personal income was at an all-time high. As the baby boom generation aged more American’s than ever would enter the work force and it was imperative that the county develop some a plan for its growing

A Biological Look at Suicide

2797 words - 11 pages Efficiency Above All: A Biological Look at Suicide "And let me ask you this; the dead, where aren't they?" – Franz Wright, New Yorker Magazine, Oct. 6, 2003 "Dear Mom and Dad," the letter begins benignly, "Thank you for all of your commitment. But I am not a suitable daughter, and you will all be better off without me. Please realize I have done this for your own good." Nothing more. And beside it, Mr. and Mrs. A find their daughter

A Closer Look at Character

1176 words - 5 pages . Still, that wasn't good enough for her. Mathilde wanted more.Luckily, Mathilde had a friend in the upper class. She had gone to her friend and had asked to borrow jewlery for the occasion. This just helped to prove her need to have more. When she arrived at her friends house she had many things to choose from. Mathilde had seen all kinds of things that delighted her but one thing imparticular had caught her eye. "In a black satin box, a superb

A Look at Jun Kaneko

1172 words - 5 pages and white lines dripping down the surface. The space between these lines creates a hypnotic pattern that the viewer gets sucked into. The third Dango is quite different from the first two in the sense that the lines only run vertically and seemingly disappear into the black background that they are painted on. The fourth Dango is the most eye catching, because of its colorful appearance and intricate lines. When you look at the fourth Dango and

A look at renewable energy

1640 words - 7 pages due to too much power consumption. According to a study done by the University of Minnesota, blackouts effecting at least 50,000 customers simultaneously, increased 124% over a recent 10-year period. The reported black outs across the U.S., went from 41 blackouts up to 91 blackouts annually over that period. Many alternatives to fossil fuels are being tested currently; such as wind and nuclear energy, but the use of the sun to help provide power

Similar Essays

Taking An Inside Look At Collaborative Consumerism

1236 words - 5 pages profits, and these companies may become the other kind of corporate marketing tools that will try to manipulate consumers. Companies that are selling ads to make profits based on the concept of subscribing to a product service system, buying or swapping pre-owned goods, or time-sharing similar needs or interests appeared to be an improvement on corporate consumerism. Zipcar is an example, two moms who met when their kids attended the same school

Better Look At The Human Resources Department

3460 words - 14 pages be possible without the essential step where it all begins; the Recruitment and Selection process. Central Argument of the assignment When recruiting & selecting a staff for an organization no matter the scale of the organization the human recourse department has to face the problem of selecting right people at the right time to the right place. The recruitment & selection process consist of choosing the right applicant having the right

A Look At Arthrogryposis Essay

830 words - 3 pages Arthrogryposis, also known as Arthrogryposis Multiplex Congenita, is a muscle disorder that causes multiple joint contractures at birth. A contracture is a limitation in the range of motion of a joint.All cases are different. In a severe case, many joints can be affected and there could be a minimal range of motion while in some other cases, few joints may be affected and the range of motion may be nearly normal. In the "classic" or less severe

A Look At Change Essay

1011 words - 5 pages due to the desire to maintain the safety of stability. Nature demonstrates a great identification of change. It is noted that it was “spring at last” in Campden Hill. The identification that it was spring is noteworthy because spring represents growth and fresh beginnings. During spring, flowers begin to blossom and animals awake from long months of hibernation. The illustration of the “little tree in the Square Gardens had come out in