This website uses cookies to ensure you have the best experience. Learn more

Fernwood Womens Fitness Health Club Essay

1243 words - 5 pages

Fernwood women's health club is a business which is primarily based on improving women's health and fitness. The founder of this club, Diana Williams, has felt the difference of regular exercise. That was the main reason for her to open a new door in the world of women fitness. She realised that women felt intimidated to exercise in a mixed gym and she decided she needs to do something about it.The first Fernwood women's health club was established in central Victoria in 1989. She wanted the club as a sanctuary to workout in a relaxed environment and enjoy regular exercise. Since the establishment of this health club it has grown dramatically and is the largest organization of its kind with over 85,000 members and staff trained to help every one of them to reach their goal.EXPERIENCES AND SKILLS THAT THEY BROUGHT TO THE BUSINESSBefore establishing the business, Diana Williams, had experienced the difficulties faced to establishing regular exercise routines and how intimidating it could be at times. Diana Williams has been there and done that. She had been on a fitness routine and realised the benefit it created for her. She wanted to share this with other women and help them overcome their fears of mixed gyms by finally opening a women's only club.Diana Williams was determined to do something about women getting embarrassed from mixed gyms so she spoke to John Clow. He was a local gym owner and helped Diana come up with a conclusion to help women enjoy fitness. John, being a gym owner, had experience and skills on how to run, manage and succeed in a business. He was the major building block for Diana Williams's fitness club for women.Other experiences and skills include, making the fitness environment as enjoyable and relaxing as possible- just the way women like it to be. She also made sure that women would join the gym and not leave because they felt left out, embarrassed or making wrong decisions about their fitness.PROBLEMS THEY FACEDIt is very common for any business to experience financial difficulty either when they first start or down the track when they are not making any business. A problem which was faced when Fernwood women's health clubs first established was the return of income they were getting back after opening. It was just enough to cover bills and rents.During the 1980's the fitness industry had a very bad reputation and no credit rating. It was an industry that people would not want to invest in. financial advisors advised Diana not to open a business in this industry because of the amount of previous fitness businesses collapsing. There was not a better response from banks. She realised that the banks were not ready to give loans to anyone wishing to enter the fitness industry because of its failure rate.For the first year or so Diana Williams and John Clow had no salary. The money they made came mainly from the business and went back into the business for rents, wages, creditors and any other expenses. They also put back...

Find Another Essay On Fernwood womens fitness health club

Fitness Center Information Systems Plan Essay

1954 words - 8 pages CenterHealth Fitness Corporation's RecognitionHealth Fitness Corporation is the proud recipient of the following as well as various other awards:•The Club IndustryBest of the Best Award•C. Everett Koop National Health AwardClient Awards (three time winner)•Wellness Councils of America (WELCOA)Gold Well Workplace AwardThis recognition is well deserved, and Health Fitness Corporation continues to work hard to ensure that only the best

Bally Total Fitness Marketing Audit Essay

3588 words - 14 pages themselves as such. As for the low-carb confusion, there are so many food companies that are jumping on the low-carb bandwagon. Health clubs could provide guidelines or “helpful hints” to help members with the confusion of the entire different low-carb lingo that appears on different packaging. (, 2004) COMPETITION Bally Total Fitness’s top two competitors are 24 Hour Fitness and Gold’s Gym. 24 Hour Fitness started as a one-club

ASSESSMENT 2: Application of Business Concepts to Case Study

764 words - 4 pages models of the two rapidly growing franchised gym chains vary from each other. Originated in US, Anytime Fitness is the largest health club chain in world as well as in Australia with more than 260 clubs located all over the different states and territories. Member fees and offers of each club are customized by owners under a guide from headquarter. It embraces a ‘Corporate Wellness’ section as part of business model to attract employees of companies

Fitness Center Information Systems Plan

2585 words - 10 pages . Managers will take part in the planning of the system M. Marketing team will be able to advertise the new system to entice people into becoming a Fitness Center member N. Fitness activities and equipment may need to be altered to meet system design O. Stakeholders are investing a large fund of money into the development of the system P. Fitness program charts will target a member?s specific goals based on body weight, height, age, health

Marketing for Bally Total Fitness

1973 words - 8 pages unique platform for distribution of a wide range of Bally-branded apparel, nutritional products, fitness-related merchandise and services targeted to active, health-conscious adult consumers, as well as to market its internet-based nutrition and weight management program (Bally's Corporate Website, 2006). In addition, Bally-branded nutrition products are sold in about 7,000 select retail, grocery and drug store outlets including Wal-Mart, Rite Aid

Career of a Personal Trainer

827 words - 4 pages , patient, communicative and realistic as these skills are what is needed to become a Personal trainer. 2.3 Prospects (job opportunities) There are many different job opportunities for being a qualified personal trainer. You can be a self employed personal trainer and can sometimes start your own business for personal training and fitness or even be part of a group outdoor personal training franchise or a franchise with a health club. The

Business Decisions within your company

952 words - 4 pages landscaped grounds, elegant offices, and a Fitness Center featuring an indoor walking/running track, a small lap swimming pool, and an exercise room with free weights and exercise machines, The cost of the Fitness Center alone was almost a million dollars, and a small staff was hired to supervise the activities. A major reason for building the Fitness Center was that no sports club facilities were conveniently available near the firm's

entrepreneur project for students in MBA

1982 words - 8 pages Developing The Idea / IndustryIn the midst of the economic downturn, the fitness industry has maintained steady growth, with membership rates growing consistently and profit remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health-conscious and the aging population places a greater emphasis on staying fit. There are three main types of fitness


2356 words - 10 pages An Alternative to Exercise Advertisement Over the recent years advertisements, for healthier lifestyle, have expanded significantly. The objective of health advertisement is to persuade Americans to choose a healthier lifestyle. From television, internet ads and fitness clubs, the advertisement industry promotes anything from exercise videos to obtaining the perfect body image. Nowadays, most Americans believe advertisements promoting

How has media encourage to participate in women’s sports?

993 words - 4 pages interested in improving their health, body form and fitness (Kristin Walseth 2003, 45-60). Arab women who participate in sport are represented to be mistreated and unable to get involved with sports and society. However there are rules and regulations for arab women in which sports can be practiced; this involves women in following their faith by not getting involved with mixed gender sports and by watching with a dress code which should consist of

Fitness Paper

1242 words - 5 pages general formula, you can calculate your target heart range using your age, resting heart rate, and approximate fitness level. It is important to note that general guidelines based solely on a person's age and fitness level are guidelines only. These guidelines are frequently posted in health clubs and on fitness equipment.It is best to calculate your own target heart range using your individual resting heart rate since resting heart rates can vary

Similar Essays

Overall Health And Fitness Club Industry Status Of The Overall Industry

2414 words - 10 pages OVERALL HEALTH AND FITNESS CLUB INDUSTRY STATUS OF THE OVERALL INDUSTRY The fitness industry was established between the 1970s and the 1980s, the popular trend then was running and aerobics. Later, it the 1990s, club membership started which contributed to an enormous period of growth in fitness centers in the 2000s. The International Health, Racquet, and Sportsclub Association (IHRSA) show that as of 2013, 41 million Americans are now members

A Run In Someone Elses' Gym Shoes

1245 words - 5 pages We live in a society, today, where everyone has different needs. There are different kinds of people everywhere; the full-time worker, the total family parent, and the people who work multiple jobs to pay the rent… For that reason, local health clubs vary with what they offer so that everyone has a place they can go to stay active and fit. Some examples of these varying gyms are LA fitness, Lifetime Fitness, and Cardinal Fitness. Each club

Which Gym Business Model Is Better To Change Obese Lifestyle Of Australia?

1195 words - 5 pages rank of second place in 2013’s Fast Franchise list, with average annual revenue growth of 219 per cent over the past three years (BRW, 2013). As for Fitness First, it is remains the largest privately owned health club group in the world, consisting of over 540 Fitness First Clubs worldwide, reaching over 1million in memberships in 21 different countries (FitnessFirst, 2014). Through its revolutionary business model based of Porter’s Focus

Report Writing Proposal

645 words - 3 pages conference. There will also be a raffle for week passes at gyms or discounted sessions with anyone who sponsors the event. There will also be a ticket price of $35 which will include food for the day. With the hopes of 100-150 people attending the conference, the ticket sales would bring in $3500-5250. The profits from this conference will be split between the Fitness and Health Promotions Program, a Breakfast Club Program and/or a youth sport charity. May I have your approval to start working on this project? I would appreciate a response by March 8 there is appropriate time to find sponsors, speakers and to properly advertise the event.