Ficosa Internacional Essay

1236 words - 5 pages

Antes de comenzar a responder los interrogantes de este caso, es necesario analizar tanto a FICOSA International como a su entorno. Esto lo lograremos mediante el uso de la herramienta de análisis FODA (SWOT - Strengths, Weaknesses, Opportunities, and Threats, en inglés), con la cual podremos identificar las Fortalezas y Debilidades de esta compañía, así como las Oportunidades y Amenazas de su entorno.AnálisisFortalezasAmplia línea de productos.Presencia Global (15 países y 4 continentes).Excelente relación calidad-servicio-precio.Mantenimiento de valores tradicionales distintivos.Alta calidad de las relaciones humanas dentro de la organización.Compañía de carácter independiente, lo que le otorga mayor agilidad frente a la competencia.Gran área de I+D (Investigación y Desarrollo).Provee de importantes compañías automotrices.OportunidadesProceso de internacionalización.Aumento de la facturación mediante el crecimiento fuera de EuropaCreación de alianzas en el sector.Desarrollo de sistemas completos en lugar de componentes individuales.Evolución hacia "Proveedor de Servicio Completo".Reestructuración con el fin de mejorar la calidad de los procesos.Convertirse en el principal productor mundial de espejos, mediante la adquisición de la división de retrovisores de Magneti Marelli .DebilidadesAlto nivel de burocratización.Dificultades financieras.Endeudamiento con entidades financieras.Capacidad de financiación limitada a la reinversión de beneficios.Amenazas/ RiesgosSector de la automoción; maduro con baja tasa de crecimiento.Inversiones elevadas requeridas.Mantener la creatividad, agilidad y competitividad evitando convertirse en un conglomerado burocrático con mentalidad arrogante.Mayores competidores con amplias líneas de productos.Reducciones de costos por parte de los fabricantes de automóviles debido a la recesión.Nuevas legislaciones; ecología y mayor seguridad de los vehículos.Frecuentes conflictos sindicales en la planta de Piamonte de Magneti Marelli .Rentabilidad incierta por resultados inferiores de la división de retrovisores de Magneti Marelli .Interrogantes¿Debía FICOSA aventurarse en esta importante oportunidad de expansión o, por el contrario, debía concentrar sus esfuerzos en penetrar en el mercado norteamericano tan pronto como se produjera una buena oportunidad para hacerlo?A mi criterio, FICOSA International , debe ir tras el desafío de expandirse mediante la adquisición de la división de retrovisores de Magneti Marelli . Esto le permitiría no solo ser principal productor mundial de espejos, sino multiplicar por dos su producción de espejos de interiores e incrementar la de espejos exteriores en un 130%. A su vez, la...

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