Fifa World Cup Essay

1200 words - 5 pages

It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion surrounding the World Cup, but while some are official sponsors, others are just benefiting from any desirable side effect.
Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with an oval ball, on a rectangular grass field with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner.
Football was the most popular sport in the world, by both viewership and participation, and was continuing to grow. In 2006, Federation Internationale de Football Association (FIFA), the international governing body for football, estimated that 265 million people worldwide played football, up from 242 million in 2000. Professional leagues existed throughout the world, though the top talent and most popular clubs were in Western Europe, concentrated in England, Spain, Italy, Germany and France. Since the early 1990’s professional team rosters in Western Europe had become increasingly globalized, with stars from South America, Africa and Asia playing in the top leagues.
The World Cup, FIFA’s flagship event, was a tournament between 32 qualifying nations held once every four years. The first World Cup was held in 1930 in Uruguay. In 2006 the World Cup was held in Germany and drew a cumulative TV viewership of 26.29 billion over the course of the event. It was estimated that nearly half the planet, approximately 3 billion people, watched the 2006 World
Cup final.
The World Cup was the culminating event for national teams, players, fans and promoters and it was the most watched sporting event in the world.
A tournament held every 4 years between 32 qualifying nations around the world and while Adidas has always been the official sponsor of the FIFA World Cup and leader in the football market. How can Nike increase their market share in football and obtain a dominant market share, greater than Adidas? How can Nike separate themselves from their competitors?
In October of 2008, Members of the marketing and football senior leadership teams were gathered to calibrate and refine the company’s strategy leading to the 2010 World Cup in South Africa. Nike Football’s World Cup 2010 marketing strategy started with delivering top of the line performance product offerings in the form of new cleats, also known as boots and...

Find Another Essay On FIFA World Cup

The Fifa World Cup.Everything you need to know about the international soccer tournament held every 4 years. By:bigmac82

592 words - 2 pages Today I will be talking about the Fifa World Cup! The FIFA world cup is a soccer tournament held every four years. It is the most prestigious soccer championship. The equivalent of the World Cup is ice hockey in the Olympics. Players play on their regular league teams, then during the Olympics or World Cup; players may be chosen to represent their country.The World Cup has thirty-two teams. Teams all over the world compete in qualification

The Country of Qatar Essay

1284 words - 5 pages truisms. The world cup called (FIFA) it is an International Federation of Association Football, Based in Zurich, Switzerland, Currently heads of the FIFA is Joseph Blatter (Farklex, 2014). FIFA was founded in 1904 in Paris and It features 207 football federations in the world. FIFA is responsible for all the organization of footballs big international tournaments and especially world cup. FIFA has many sponsors like Adidas, Sony, Emirates and

Soccer and Media

1344 words - 5 pages the rules differently. The version of the sport we have today came around in the early nineteenth century, in England (FIFA). Now, the sport has grown to a global activity, including men's and women's teams, and the World Cup. Almost every culture has different recognizable versions of this game.As time goes by, our technology is advancing and we are creating things we could not before. An example of this is media. Before we had the technology

Consultant Recommendations World Cup Brazil 2014

1089 words - 4 pages experience and promote the destination even after the sport events.Weaknesses:According to FIFA president Sepp Blatter, the country was provided with 7 years preparation for the World Cup, which considered the longest period provided to a country to prepare for the event. Yet, it also considered the poorest preparation according to Sepp. (Rumsby, B. 2014). He views the preparation as less efficient than the South Africa preparation in 2010 that made

Messi

1024 words - 5 pages great endorser for Campbell Chunky Soup. He has won FIFA world player of the year four times (a record already). He has won just about everything there is to win in soccer. Pele and Maradona are considered by many to be the best players ever to the game. It is not an exaggeration to say that Messi has the claim a position alongside these players in soccer's pantheon of greats (Coggin). As a matter of fact, He had been described as Diego Maradona's

Brazil's Legacy in Soccer

1474 words - 6 pages , and AC Milan before returning to Brazil for his final years of his career. Ronaldo’s lustrous career earned him a spot in FIFA’s team of the decade (“Ronaldo Biography”) . In the contemporary era that is the 21st century, no other Brazilian was able to showcase the Brazilian soccer style better than Ronaldinho. His creativity, eye for goal, and amazing footwork earned him two FIFA player of the year award, a World Cup in 2002, and numerous titles

Economic Impact Analysis: "World Cup 2006 in Germany"

2136 words - 9 pages World Cup 2006 in Germany ECONOMIC IMPACT ANALYSIS"World Cup 2006 in Germany"February 2006Project TitleEconomic Impact of World Cup 2006 in the Federal Republic of GermanyIntroductionMy objective of this report is to discuss some of the direct and indirect economic impacts of a mega-event such as FIFA World Cup™ 2006. Currently I am living in Germany, 30km from one of 12 host cities for the 2006 World Cup of Football (Soccer in the U.S

What Are the Advantages and Disadvantages of Migration in Rio de Janeiro?

1074 words - 5 pages census counted about 28,000 people who “resided” in Rio de Janeiro but who were living in another country about 2.4 per 1,000. Their main purpose was to come back to their motherland. Likewise, there are some other reasons of the physical movements in and out of Rio. Main Body • Argument #1 Economic Factor The most important, single-event sporting tournament in the world and affecting on society and the environment The FIFA World Cup 2014 is going

How to Play Football Soccer

1971 words - 8 pages play for any other reason, such as a serious injury to a player, interference by an external party, or a ball becoming defective. 7. SANCTIONS Players are notified with a yellow card, and dismissed from the game with a red card. These colors were first introduced at the 1970 FIFA World Cup and used constantly since. A foul occurs when a player

How is the Upcoming Soccer World Cup Affecting Brazil's Economy and Politics?

2295 words - 9 pages Introduction Of all the countries in the world, Brazil is the most football obsessed region with many young people dreaming of becoming international players. This obsession dates back decades ago when legendary players like Pele (Edson Arantes do Nascimento) made headlines with their exquisite football performance on the international scene. Brazil has been a renowned football team and winning the bid to host FIFA 2014 world cup and IOC Olympic

Soccer in America

3473 words - 14 pages Around the globe soccer, or more often futbol, is the national game. In America however, it is overshadowed by the big three; American football, basketball and baseball. As the sport of soccer gains momentum in the United States, will it become as popular as the big three? This is unclear because Americans often jump on the band wagon for major events like the FIFA World Cup and then fall off once Premier League and MLS seasons start. Many

Similar Essays

The Fifa World Cup Essay

2402 words - 10 pages is for this reason that I not only challenge you to remove the name of Christ from this holiday when observing it, but to also teach others the truth, to question what we're taught and to read the Bible on your own to find the truth rather than having someone else translate for you. Christmas is a holiday about love, sharing, and togetherness and as long as we only celebrate it as such then there can be no question about our correctness in worshipping God. There are 365 days in a year to remember Christ and to learn about his teachings, it would be a shame if we followed the vast majority of the world and only limited it to one.

Fifa's Not So Objective Role In Football

3146 words - 13 pages . Today there are 209 member nations in FIFA, tasking FIFA with a massive responsibly (FIFA). FIFA is operated out of Zurich, Switzerland, and employs 400 staff members, from 40 different nations. FIFA has four official languages of German, English, Spanish and French (FIFA). FIFA acts as an international umbrella association for world football, with its most important task of organizing the FIFA World Cup every four years. FIFA's responsibilities are

Fifa Corruption Essay

2598 words - 10 pages Fifa has made £1,200,000,000 per year from sponsors, television and the World Cup. Fifa’s latest financial amount over the four years to the end of 2010 show the organisation has earned more than four billion. That's an increase of fifty-nine percent over the previous four year stretch which included the World Cup in Germany (BBC, pars. 1). Its broadcast rights and marketing which are leading the boom of course, and Fifa is riding the wave

The History Of The World Cup In Soccer

1159 words - 5 pages the French football federation and FIFA at the time of the first World Cup. The trophy itself has a funny story, because during World War II, Ottorino Barassi, an official of the Italian Football Association, hid it in a shoe-box under his bed. Later on, it was stolen during a public exhibition just before the 1966 World Cup Final. It was then recovered and stolen again, seventeen years later in Brazil. It hasn’t been seen since and many think it