Fighting Cancer With Information Essay

1532 words - 6 pages

Cancer is an abnormal growth of cells. It’s the name that makes up a 100 different types of cancerous diseases. Cancer starts when the cells in the body grown rapidly out of control. Being that the cancerous cells don’t die away they continue to grow uncontrollably forming new cancerous cells that's invading the different tissues in the body (B., Ricardo. “Fighting Cancer with Information.”). Most cancers are named for the organ or type of cell in which they start - for example, cancer that begins in the colon is called colon cancer; cancer that begins in melanocytes of the skin is called melanoma (B., Ricardo. “Fighting Cancer with Information.”).. For those customers who doesn’t know about cancer can go to the American Cancer Society (ACS) they would provide everything that you need to know about cancer. ACS’s have many ways of satisfying its customers (B., Ricardo. “Fighting Cancer with Information.”). One way is by providing the customers with the best CRM, which the marketing department can also use to help strengthen its relationships with customers, which would make customers feel free about coming to discuss anything about cancer. ACS’s marking department can use operational CRM to strengthen its relationship with its customers in various ways (B., Ricardo. “Fighting Cancer with Information.”). They can use the CRM to help deliver the great things that the marketing department provides for the customers such as the knowledge on the cancer that the customers don’t know. The CRM must communicate well with the customers about any information that the customers must really know about. Don’t only call the customers when something about bad news of cancer, but about the great things about how cancer can be cured (Prince, "4 Ways CRM Tools Can Help Boost Customer Service."). That would make the customers extremely happy; it would also help strengthen a very good relationship with the customers. Most of all the CRM needs to be flexible as well. They need to be quick and observant to a customer’s problem or any complaints (Prince, "4 Ways CRM Tools Can Help Boost Customer Service."). And for any complaints that are received, strategic ideas need to be set aside for dealing with any unhappy customer. All of those great things would build a great relationship through the CRM for those patients that have cancer (Prince, "4 Ways CRM Tools Can Help Boost Customer Service.").
The marketing department isn’t the only department that can strengthen its relationships with its customers through the CRM; the customer service department can as well (Dana, "4 Ways CRM Tools Can Help Boost Customer Service."). Customer relationship management software doesn’t just help sales people report numbers to their bosses. It doesn’t just help with managing sales pipelines and daily sales activities (Prince, "4 Ways CRM Tools Can Help Boost Customer Service."). It would help give the customer service a great chance to make the company grow. The ACS business sale teams...

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