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Final Global Business Plan Essay

6933 words - 28 pages

As the automobile industry continues to grow at rapid rates in China, the need for automotive parts recycling organizations has significantly increased to reduce the amount of waste produced by the Chinese population. China's rubber resources are significantly undersupplied. As a result, the country must formulate a solution which addresses the issue of high-volume tire consumption as well as replenishing rubber resources. The intent of this work is to describe the team's plan to establish an environmentally-friendly recycling organization which specializes in the recycling of used tires, which will replenish the country's rubber resources without jeopardizing the environment, will decrease the market's reliance on rubber imports, and will boost the country's economy by creating new jobs. Included in the plan is a regional, country, and product analyses intended to demonstrate the potential for this type of organization in the Chinese market. The following pages will also provide a risk analysis for opening a tire recycling company located in China as well as offer an explanation of how the risks will be managed. Finally, a summary of the team's strategic planning process will be detailed.Business in China is booming. With sustained double-digit growth of its economy and a huge influx of direct foreign investment, entrepreneurs are looking feverishly for opportunities to invest. A number of factors contribute to making a tire recycling business look like a solid investment. From the environmental aspects of the business, to the explosive growth of automobile usage by the Chinese population, a compelling business case can be made for funding a tire recycling business in China. However, when looking at all the factors, the correct decision is to pass on this opportunity and not invest in this particular business at this time. First, with the global economy appearing to be on the brink of recession, the capital markets are very tight. Startup capital will be tough to come by and even if it can be found, the terms will likely be unfavorable. Second, although Dongguan represents the perfect location for such a business, many recycling centers already exist there so the competition will be stiff and will likely place too much price pressure on the new venture for it to be profitable. Finally, with the tight and recessing economy, the desire to merge with an existing recycling company would be virtually impossible. Budgets are being cut and the confidence of business owners to invest in additional services is not there. Overall, the team has decided that the risks outweigh the potential opportunity at this given time. In the future, when economic times are more favorable, the team would recommend that the business venture proceed by using the business plan outlined in the next several pages.Region AnalysisRegional Alliances and Economic IntegrationAllies of Asia include Japan, South Korea, Australia, the Philippines, and Taiwan. According to Shamshad...

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