This website uses cookies to ensure you have the best experience. Learn more

Final Marketing Project On Nestle Kit Kat Nestle Pakistan Ltd. This Is A Final Marketing Project Having Complete Details On The Marketing Activities Of Kit Kat, A Famous Branded Chocolate By Nestle.

7884 words - 32 pages


Final Marketing Project



Yasir Saeed


Nestle is one of the world's largest food company which is represented on all the five continents. It runs some 500 factories in 75 countries employing over 220,000 workers globally.

In Pakistan Nestle has become a household name which manufactures and markets a wide range of dairy products, baby milk and food, ready to cook items such as noodles, chicken broth, toffee and candies. These include kit Kat, Friskies, Nescafe, Stouffers, Nesquik, Dreyers, Milo, Maggi etc

Milkpak, tetra pack milk, is the flagship product of the Nestl�'s Milkpak range. The company was the pioneer to launch the Milkpak in 1981. The range also includes butter which was launched in 1985 and cream, launched a year later. The same year it also introduced Milkpak pure 'desi ghee', dairy shortening, to cater to local taste.

Today Nestle products range covers a diversified group of food group items as EveryDay powder tea whitener, Nido full cream powder milk, Milo chocolate drink-mix, Nescafe coffee, Cerelac infant cereal,

Maggi 2-minute noodles and Maggi Yakhni (clear chicken broth). Polo drops and Kit Kat chocolate bars and Pure Life bottled water. In addition, Nestle is the market leader in the fruit juice market.

The Nestle product that we are going to be concentrating upon is Nestl�'s very own Kit Kat. KIT KAT is the number one selling candy bar in the U.K, America and in recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, roughly translating as "I hope you succeed!" This has reportedly led to parents and children buying them for school examination days as a sort of good luck charm.

KIT KAT is a licensed brand from Societe Des Produits Nestle S.A. Hershey Foods Corporation's original licensing agreement was executed with Rowntree Products in 1969. In 1988, Nestle purchased Rowntree.

Timeline for Kit - Kat


The KIT KAT wafer bar is introduced.


The KIT KAT BIG KAT wafer bar is introduced.


KIT KAT Limited Edition White Chocolate and Dark Chocolate wafer bars are introduced.


KIT KAT expands its limited edition line to include mint and orange flavors.


KIT KAT BIG KAT Limited Edition White Chocolate and KIT KAT Triple Chocolate wafer bars are introduced.


The KIT KAT White Chocolate wafer bar is made into a year round product.


KIT KAT Extra Crispy introduced in 2005.

Kit - Kat Flavors include Milk Chocolate, White Chocolate, Limited Extra Crispy, Caramel, Best Friends Hearts, and Bunny Ears. The manufactures of Kit Kat understood the need of their customers. Finding out the needs of the consumer it helps the firm to target the market and...

Find Another Essay On Final Marketing Project on Nestle Kit Kat- Nestle Pakistan Ltd. This is a final marketing project having complete details on the marketing activities of Kit Kat, a famous branded chocolate by Nestle.

A case study on nestle

3325 words - 13 pages price level will induce the other customers to purchase our many products to fulfil their desires because of our quality level provided at reasonable price. ENERGY-DOUBLE cola product has attained a high level within short span of time, which depicts growth in demand as high. Same is case with Red Bull having different flavors. Many consumers doing daily exercise and more mind work purchase this product almost daily according to research made by

Nestle: Operating in a Global Economy

1815 words - 7 pages customers returned to fresh milk rather than condensed or powered milk, Nestle recorded its first loss and was impacted by the economic slowdown following the war. Management responded quickly by streamlining operations and reducing the company’s outstanding debt. They also expanded the production line and chocolate became the company’s second most important activity (Nestle). World War II also had a significant impact on the development of the

Business Analysis of NESTLE by Irina Violina

2391 words - 10 pages from subordinators. From this point the managers discuss and explain the possible ways of improvements and changes, thus performing the job of advisors.However Nestlè managers favour that final decisions are made by subordinators but with reasonable risk-taking. In this context it is also important to mention that the working process is conducted in teams.Although Nestlè appreciates in a very high degree the leadership, it tries to

Nestle CSR Strategy Essay

948 words - 4 pages to become successful company later. Nestle uses CSR strategy as a resource within environment to advocate the market needs and to fulfill stakeholder expectation. Nestle is in progress to improve what they need to become a successful company for their future. There are several examples that the company called Nestle has many lacks of CSR strategy on ethical labor practices. To begin with, ethical labor practices are based on how companies treat

Marketing project

986 words - 4 pages serving more than one well defined market segment and developing a distinct marketing mix for each. We will target both women and men using marketing methods. By using this strategy we intend to increase our sales volume, grow profits and obtain a larger market share. Customer Needs: Have knowledge of customers needs. Be aware of what the customer need to address. Be aware of methods used to satisfy customers need. Mission Statement: A commitment

Marketing Project

4778 words - 19 pages over one-third of people's lives are spent in bed. Looking from this perspective, it becomes important to provide a comfortable and satisfying sleeping experience to the consumer. Viewing products that have made it on the bedding market, a few clear examples of this emphasis on health and comfort emerge. The Craft-Matic adjustable bed is marketed toward the elderly and older consumer, claiming that they can provide a sleep more comfortable for the

Marketing project

1376 words - 6 pages - -Marketing ProjectIntroductionIn the ever changing technological era of the soon to be 21st century, electronicadvancements have amazed us all. Unfortunately, the educational gap for the commonman/woman as a computer end user has left many far behind. There are those who knowand those who don't. This gap is the anchor of the computer industry. One questioncomes to mind. 'Why would I buy a computer, investing thousands of dollars, when Idon't

how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks

4301 words - 17 pages become the leader, Nestle has to make investment into expanding cooperation relationship, developing products and marketing activities. With the current position of Nestle in the market, people can expect a better performance of the company.The report is done by researching, collecting, and analyzing the information from the internet, books, and others. Due to the lack of experiences, the researcher may make some mistakes or confusion in the report. It is expected to bring helpful analysis for Nestle in Vietnam's market to prepare for taking over the coffee market in the next five years.

Foundations Of Marketing Company Project:- Bharti Televentures Ltd

2974 words - 12 pages retaining customers by ensuring high level of customer satisfaction;Leverage strengths of its strategic and financial partners; andEmphasise on human resource development to achieve operational efficiencies. Also having collaborated with LG they plan to launch a whole new range of phones for the national market as well as for exports to other countries.6). THE MARKETING MIX:-6.1 Products:-The quality of the products provided by BTVL is of top


8728 words - 35 pages will be considered for this research work so as to ensure accuracy.3.4 SAMPLE TECHNIQUE.Simple random sampling technique was used so that each member of the entire population had a chance of equal selection and for the proper representation to be arrived at.3.5 METHOD OF DATA COLLECTION.Data collection method refers to the method used by a researcher in collecting and analyzing information. The primary research method is used in this project work

Strengths and Weaknesses of Nestle and Hershey in a Weak Japanese Financial Market

986 words - 4 pages ). Even though, Japan is going through a downturn in their economy their appetite for chocolate has not wavered. The decrease in business investment and global demand for the country’s exports in 2008 was the beginning of Japan’s hardships. The economy was on the way to a recovery in 2009 and 2010, but an earthquake hit the country 2011 this threw the manufacturing industry in to disarray. The country was on an upturn in 2012 by a surge of

Similar Essays

Nestle India Ltd. Marketing Plan Essay

4960 words - 20 pages India Ltd to create and establish brand Maggi successfully in the crowded Indian food market. The insight gained thus shall be helpful to us in understanding, and arriving at a complete Marketing Communications Program for Nestle Maggi. SITUATION ANALYSISDefine the Product / Competition‘Bas do minute’ is all it still takes to put a hot, steaming bowl of MAGGI on the table. Twenty-five years after the instant noodle brand from Nestle made its way into

Kit Kat Bar Essay

1365 words - 6 pages song during the “Gimme a Break” commercial, it makes the people really feel something instead of the feeling of them watching a typical commercial on T.V. As a viewer sees the famous “Gimme a Break” Kit Kat commercial appear on the T.V, the first thing that they think is fun! There isn’t one thing about this commercial that doesn’t ring fun. There is a catchy song and all the people in the commercial sing along to it, making all the

The Return On Marketing Investments Of Nestle Company

1179 words - 5 pages 1.0 Introduction According to Miller (2009), “ROMI (Return on Marketing Investment) refers to the incremental profit achieved over a short term period by measurable marketing activities such as sampling or advertising campaigns”. In attempt to success in creating own brands, marketers need to make use of marketing metrics which act as a measurement to count their performance, which is to measure which effective marketing strategies to use. This

Ios7 Vs. Android Kit Kat Essay

1242 words - 5 pages . Now, what can be said about the new iteration Android OS 4.4-Kit-Kat? Android Kit-Kat No specific release date for Kit-Kat has been confirmed by Google yet. But the next iteration of the Android is definitely going to be a huge competition against that of the Apple's. Previously this iteration came out with a name of Key Lime Pie. But the Android OS was renamed due to the reason of having more familiarity with the public. There is not much