Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
KO owns the top four out of five non-alcoholic beverages in the world. KO is operating in more than 200 countries in other words; KO products are available throughout the world. KO has a strong network with company owned or controlled bottling operations and distribution operations, independent bottling partners, wholesalers, distributors for distributing their products. KO has one of the world’s largest distribution networks. Popular brands of the company includes, Coca-Cola, Sprite, Fanta, Diet coke, Minute Maid, Smart Water, Fuze tea, Honest tea, Burn, NOS energy drink, Odwalla, FRESCA and so on (Coca-Cola, n.d).
KO is world number one in sparkling beverages, with 18 out of 20 top brands having low or no calorie. The overall portfolio has 3,500 products which are worth $16billion. KO has well diversified portfolio and is always recognized for its innovation. About 21% of volume mix is from North America, 14% from Europe, 18% from Eurasia and Africa, 18% from Pacific and 29% from Latin America. For continuous 51 years the company has disclosed a significant growth in the dividends (Coca-Cola, n.d).
From the trend analysis it is clear that the every year sales has been growing but the percentage of increase in varying, there was a dramatic increase in the year 2011 when compared to 2010 but the growth in sales has dramatically decreased to 3.17%. This decrease in the sales growth has affected the increase in gross for the year 2012 when compared to 2011. But there is a significant increase in the net income of company when compared to 2011. Overall trend in the income statement is fluctuating but growth in sales is always been positive that is sales increases every year but not at constant rate. There was a significant increase in the net income when compared to 2011 to 2012. Thus, with the trend analysis, one can understand that sales are increasing every year but cannot draw any conclusion about the percentage of growth. Company discloses for an increasing trend (MSN Money, n.d.).
The total current asset of the company is increasing every year with more fluctuation in the short-term investment. Net property of the company has dramatically decreased during the year 2011 and 2012; it discloses a clear negative trend. Similarly, machinery and furniture’s has decreased dramatically during the year 2011 but has slightly improved in the year...