Name : Ganesh thondiaman.Std : Sy Bms.Roll No : .Subject : Public relation Management.Project Topic : Oberoi Hotel.Submitted To:This project has given us the opportunity to know numerous things about Public Relation , and its importance, its management and related concepts; and especially about the Oberoi Hotel on which I have studied. This project has also helped me boost-up my self-confidence and competency.As every project is completed with the contribution of enormous people directly or indirectly & this one is not different. It could not be possible without their help & guidance. So I take up on an opportunity to acknowledge each and every one who gave me the guidance and assist to make this report.I would like to express gratitude towards professor of Public Reation Management , for giving immense opportunity by assigning this project, for providing with valuable information and guidance wherever n whenever we required it.INDEX
INTRODUCTION OF OBEROI HOTEL IN MUMBAI
MANAGEMENT TEAM & THEIR ROLE IN PR
INTERNAL PUBLIC RELATION
EXTERNAL PUBLIC RELATION
ARTICLES RELATED TO PUBLIC RELATION
IntroductionOberoi Hotels & Resorts:The Oberoi Group, founded in 1934 by Rai Bahadur M.S. Oberoi, owns or manages 30 hotels in five countries under the luxury 'Oberoi' and 5 stars 'Trident' brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters.Presently there are eight Trident hotels in India located in Mumbai, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. In addition to these Indian hotels, the Oberoi Group also operates a Trident hotel in the Saudi Arabian city of Jeddah. The Group has an international sales and marketing representation in New York, California, London, Paris, Frankfurt, Milan, Roma, Madrid, Dubai, Singapore and several cities in India.The Oberoi Group established The Oberoi Centre of Learning and Development in New Delhi in 1966. Approximately 100 students graduate each year.Oberoi Hotels & Resorts has been rated the best hotel chain (outside the U.S.A.) by Conde Nast Traveler - 2007, Business Travel Awards 2007 Readers Poll. Oberoi Hotels and Resorts have been ranked the best hotel chain (outside the United Kingdom) in the guardian and observer travel awards 2008.Introduction of Hotel the Oberoi, MumbaiTHE OBEROI, MUMBAI AMONG BEST HOTELS IN WORLD: New Delhi, 7 December 2006: The Oberoi, Mumbai has been rated among the top 80 hotels in the world by CEOs and senior executives from the United States, Asia and Europe in a survey conducted by Institutional Investor magazine, USA. It is the only hotel in India to feature in the magazine's 26th edition of 'The World's Best Hotels' survey. It is also the third year in succession that The Oberoi, Mumbai has been voted among the best...