Focus Groups' Role In Research Essay

1170 words - 5 pages

It has been decided to focus on to explain on a personal experience whereby focus groups produced positive or negative information hence anticipated as of other types of research. The importance of Focus groups providing better, or worse, information this is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups “offers the advantage of creating inductive insight, and these insights can then be later used in the development of quantitatively instruments such as surveys”, Duarte et al, (2006, pg.202) adds that researchers may still disagree on the members emphasis.
Four main aspects Focus groups will be discussed. First, a personal experienced researched focus group conducted in a lecture. Following that, the positive or negative information gathered at the meeting and examples of other Focus groups will be discussed. Finally, there would be examples of other forms of research which would be compared to Focus groups.

First, nevertheless, it will be significant to define the research term “focus groups”. Focus groups are comfortable practice in other word casual method which helps to consider group members opinions and sentiment related with the topic before and after the policies has been applied.

The origin of focus group it was created when Paul Lazarsfeld invited Robert Merton in the office of Radio Research at Columbia University 1941, later after the World War II Robert Merton used his method to the analysis of Army training and moral films for research branches of the U.S Army Information and Education Division, shortly Merton modified his methods for use in both individual and group interviews.

Stewart et al, 1990 (p.10) from his own statement he defines Present’s focus group compared to Merton as contemporary, he states that “the contemporary focus groups interview generally involves 8 to 12 individuals who discuss a particular topic under the direction of a moderator who promotes interaction and assures that the discussion remains on the topic of interest. Experience has shown that smaller groups may be dominated by one or two members of the group, while larger groups are difficult to manage and inhibit participation by all members of the group”.

This definition could also be supported by Morgan 1997 (p.2) who mentions that “focus groups are basically group interviewers, although not in the sense of an alternation between a researcher’s questions and the researcher participant’s responses. Instead, the reliance is on interaction within the group, based on topics that are supplied by the researcher who typically takes the role of the moderator”.

A focus group discussion was conduct in our lecture whereby the moderator was testing the public (students) opinion on a more intimate level toward a sum of different members of Parliament. I would like to clarify that this was not a classic focus group but a practical one. As it was not a classical one, the information which was delivered was...

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