Food And Beverage Industry: The Case Of Coca Cola

3239 words - 13 pages

1) Industry introduction:
Coca cola (coke) world’s familiar brand generally belongs to the food and beverages industry in specific belongs to beverages industry .Coca cola is multinational company which got a dominate market share in beverages industry throughout the planet.There are 27 different varieties of coke made by Coca-Cola. Around 10,450 varieties of drinks made by Coca-Cola are consumed around the world (around 200 countries) each second of every day .some of the other brands under the Coca- Cola Company are: –
 Sprite
 Fanta
 Thumbs up
 Kinley drinking water
 Limca
 Diet coke
2.1) plotting of strategic position:
Coke and Pepsi kind of beverages got substitutes from day ...view middle of the document...

In developing a strategy for a Company brand, they should conduct explore on products and their impact on customers, establish brand positioning, and develop consumer feedback. Firm’s integrated marketing activities should include advertising, merchandising and sales promotions.
3.2) Leadership (Cost leadership – lower cost to gain a competitive advantage):

Firms need to focus on enhancing value for customers and providing solutions to raise their beverage businesses. Their strategy must include understanding each customer's business and needs, whether that customer is a sophisticated retailer in a developed market or a kiosk proprietor in an emerging market. Focus on ensure that customers have the right produce and package offerings and the right promotional tools to deliver enhanced value to themselves and the Company. Firms must Constantly looking to build new beverage consumption occasions in our customers' outlets through unique and innovative consumer experiences, product availability and delivery systems, and beverage merchandising and displays. They need to participate in joint brand-building initiatives with customers in order to drive customer liking for brands. Through marketable leadership initiatives, they embed themselves further into our retail customer’s businesses while developing strategy for better implementation at the point of sale.
3.3) (Bottling network) manufacturing

Successful firms must continue to improve our contract leadership capabilities to give their business and bottling partners the ability to grow together through collective values, aligned motivations and a sense of necessity and flexibility that supports consumers' always changing needs and tastes. The financial health and success of bottling partners are critical components of the Company's success. They have to work with bottling partners to recognize system necessities that enable to promptly achieve scale and efficiencies, and share best practice throughout the bottling system. Their system leadership allow them to leverage recent acquisitions to enlarge their quantity base and enhance boundaries. With bottling partners, they need work to produce differentiated beverages and parcels that are suitable for the right channels and consumers. Industry also design business models for radiant and still beverages in specific markets to ensure that they appropriately share the value formed by these beverages with our bottling partners. Industry will continue to construct a supply chain network that leverages the size and scale of the Coca-Cola system to gain a competitive advantage.
3.4) Distribution:
In industry like the beverages which is a business of unhealthy soft drink we leverage the market share with brand image. Simultaneously firms need to provide their products and services through efferent distribution channel to take complete advantage of the brand marketing. It got wide range of products which lead to organise complex production line. It...

Find Another Essay On Food and Beverage Industry: The Case of Coca Cola

The five step marketing strategy the tobacco industry and the coca-cola company used to convince you to ruin your health - Expository essay

1783 words - 8 pages American Beverage Association, which is a trade association that represents Coca-Cola among other companies, petitioned against the ban on the basis that it was infringing on consumer freedom and won (Grynbaum, 2014). Next, the forth step of the marketing strategy is to bribe people to put in a good word for the industry. The Coca-Cola Company not only employed this strategy but did a better job at it than the tobacco industry by picking better

Case Analysis of Coca Cola

1846 words - 7 pages Case Analysis of Coca Cola 1. In the 1980s, under CEO Roberto Goizueta, Coca-Cola was a global brand with a growing presence in global-emerging markets like Europe, Russia, and South East Asia. It beat back its main rival Pepsi to be a leader in the carbonated beverage market with a 70% market share. During the 1990s however, under new CEO M. Douglas Ivester, the company’s market share started declining due to political (regulatory

What is a Brand Identity? The Case of Coca-Cola and Apple

832 words - 4 pages Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the

Coca-Cola and the Use of Digital Media

839 words - 3 pages access from smart phones, tablets and other popular mobile devices. And, for the first time ever, its entire content is available exclusively online” (para. 1). The update to the report ensured transparency and provided stockholders with the ability to review and provide feedback on the entire program. The use of digital media in this case is proving to be effective. As identified by The Coca-Cola Company. (2012) which stated they “reported against

Management Report of the Comparison between Coca-Cola and PepsiCo

2464 words - 10 pages , to pay workers fair wages, and update equipment. Pepsi’s mission to the farmers is for ethical and lawful practices and gives will fund more sustainable practices to assure a productive and respectable company. Pepsi has plans to join the United Nation program for World food security. PepsiCo announces five-year plan to invest 5 billion dollars in Mexico The Future Outlook of the Soft drink Industry and Coca-Cola and PepsiCo Soft drink industry

The Financial Status of PepsiCo, Inc. and Coca-Cola

4351 words - 17 pages , and solvency of these companies. LIQUIDITY RATIO This ratio measures a company’s ability to meet is maturing obligations, on a short term basis, and to have cash on hand in case of an unexpected expense. In evaluating PepsiCo, Inc. and Coca-Cola I used the current ratio and acid test ratio. Current ratio determines a company’s liquidity and its ability to pay short-term debt. The formula for determining a this is current

Coca Cola Case

1053 words - 5 pages discriminatory pricing strategy may seem profitable for the Coca-Cola Company due to reasons like brand loyalty will avoid consumer switching off or vending machines being highly profitable channel of beverage. Yet it can easily serve to alienate the consumers for reasons as discussed above.Hence Coca cola should abandon its decision to introduce this concept of price differentiating vending machines.Alternative approach:In case it decides to carry out

Food and beverage

3147 words - 13 pages . Firstly, the option of hotels outsourcing to restaurants can create a beneficial partnership and increase revenue. Secondly, it is evident that the Food and Beverage industry is acknowledging that customers are concerned with the nutritional levels in their meals. Finally, this paper highlights the degree of importance that is related to combating the major issue of preventing inventory shrinkage. In terms of recommending the appropriate strategies

Rise of the Carbonated Beverage Industry

756 words - 4 pages Introduction The global market for international soft drink industry is about $ 198 billion out of which the giants like Coca Cola and Pepsi hold a major stake. The marketing and sales trends vary from one country to another depending on the geographic and climatic conditions. Cadbury Schwepps is the third major player in the global soft drink industry. The three giants occupy about 90% of the total market. Over the past few years, the global

Analysis of the Coca Cola Company

4632 words - 19 pages center because it is used primarily as their dispatching and replenishing system. Without Basis Coca-Cola would be unable to keep track of their inventory and supplies, which would eventually have a dissolving effect on their overall internal structure. Unfortunately, Coke realizes that their dominance in the cold-beverage industry will not continue unless they come up with new innovative ways to remain competitive in a global market. Therefore

Overview of Pepsi and Coca-Cola Paper

1403 words - 6 pages The carbonated beverage decision in the supermarket comes down to the two heavyweights: the flagship products from the PepsiCo Inc (NYSE: PEP) and Coca-Cola Company (NYSE: KO). However, the battle between these brands spans much further than the supermarket shelves. From which brand restaurants stock, to what countries each operates in, this rivalry is all encompassing and global. Instead of a list of countries or restaurant chains, let us take

Similar Essays

America's Favorite Beverage: Coca Cola Essay

1048 words - 5 pages Coca-Cola is an American created multimillion dollar company who is best known for their non-alcoholic line of beverages. This company has been around for circa 120 years, so one can only imagine the amount of effort and thought that goes into an advertisement for this company. Everything, from the word choice to the graphics, is strategically placed, positioned and premeditated in order to optimize the effect that the advertisement has on not

Marketing Plan For Coca Cola Alcoholic Beverage

7210 words - 29 pages recognized brands in the soft drink industry, cannot satisfy every customer's beverage needs. However, the company does have a solid customer base consisting of a variety of buyers. With the use of segmentation criteria, Coca-Cola will identify the target markets for the introduction of their new premixed alcoholic beverage, which is fundamental in creating a successful marketing plan.Many types of people drink alcoholic beverages today and the

Research Marketing Application For The Industry Of Coca Cola

2052 words - 8 pages Friday 19 May 2006Research marketing application for the industry of Coca-ColaCoca Cola was unquestionably the most famous fizzy dink in the market early 1886. It is the resplendent symbol of commercial industry. Once the Coca Cola managers understand its internal and external position in global market, it will motivate managers having an idea of what the customers need. Because of this, they can easily develop a marketing strategy. However

Restaurant, Food And Beverage Sectors In Tourism Industry

1632 words - 7 pages Executive Summary This report depict the information about restaurant, food and beverage sectors in tourism industry. As everyone knows that modern era is an era of globalization and these sector attract the tourists. 1.0 Introduction Australia is among the most developed and industrialized countries of the world and supported by various industries. One of the industry sectors of Australia is food & beverage and