This website uses cookies to ensure you have the best experience. Learn more

Ford Motor Company Essay

3739 words - 15 pages

- -Ford Motor Company is the world's largest producer of trucks, and the second largest producer of cars and trucks combined. Ford has manufacturing, assembly or sales affiliates in 34 countries and Ford companies employed 337,800 people world-wide in 1996.Ford has manufacturing facilities in 22 countries on 5 continents, with 87 plants in North America and 41 in Europe. In Europe, in 1995, Ford's combined vehicle market share, at 12.2%, was the highest for eleven years, with three of the eight best-selling cars. In 1995, in the United States, five of the ten top-selling vehicles were Ford, including the best-selling car (Ford Taurus) and best-selling truck (F-series).On January 1, 1995, ...view middle of the document...

In Thailand, Ford has a joint venture to produce pick-up trucks and in Vietnam, Ford plans to build a vehicle assembly plant at Hanoi, together with partners Song Cong Diesel. In Poland, the Plonsk plant has begun to build Escorts and Transits.Joint ventures are establishing a presence for Ford all over the globe. Ford is working with two companies in Korea, one to supply automotive air conditioning units and the second as a new joint venture to produce electronic components later this year. In addition to the 20% of Jiangling Motors, China, acquired by Ford in 1995, four further manufacturing joint ventures in China have been set up to produce radiators, glass, plastic and electronic components. Ford has also acquired a 45% equity in South African company, Samcor, for the assembly of Ford vehicles.The sale of Ford vehicles in markets all over the world carries the Ford badge into more places than ever before. The European Mondeo is currently on sale in 52 countries, with sister cars, the US Ford Contour and Mercury Mystique, bringing the total up to 78. (Ford Fiesta is currently on sale in 42 world markets)Ford Motor Company was founded in 1903 and within ten years had vehicles on sale throughout Europe, South America and Asia. The Company's first European sales branch was opened in France in 1908 and the first regional company and assembly plant outside North America were established in Britain in 1911. Ford of Europe Incorporated was established in 1967, bringing together the various nations within Europe as one organization - an important step towards the single worldwide organization that Ford willhave become by the turn of the century.The Ford Taurus has proven to be one of Ford's most successful models. It has been the car of choice for those who want functional, affordable and stylish transportation. The Taurus SHO also offers performance for those who seek extra driving excitement from their sedan. The Taurus has a heritage of staying at the sales forefront by meeting the needs of family-oriented customers.Advertisement #1This advertisement was found in Smart Money magazine. Smart Money is 'The Wall Street Journal of Personal Business'. It is targeted at individuals who seek financial security and/or financial independence. Many of the articles in this magazine are on the subject of money management (i.e., car buying/leasing tips) and investment opportunities. The average reader of this magazine pays close attention to their monetary affairs and look for good buys and quality products. Ford used this article to appeal to these readers emotional and rational buying habits.This Ford advertisement message is 'Quality Service' which is designed to appeal to the readers rational buying behaviors. Consumers not only want a quality vehicles, but need to be assured they can receive quality care and service for their car. Ford is saying once you've purchase a Ford vehicle, you can be assured of receiving the best service from highly trained...

Find Another Essay On Ford Motor Company

Ford Motor Company Essay

3583 words - 15 pages The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using

The Ford Motor Company Essay

1405 words - 6 pages The Ford Motor CompanyThis is the story of the Ford Motor company. I am going totake you on a journey through time to start us off onJuly 30, 1863 in Dearborn Michigan. That is the date ofthe birth of one of the most well known men of all time,Henry Ford.When Henry was sixteen he walked to detroit andapprenticed himself to a mechanic for two dollars andfifty cents a week but his boarding cost three so heworked nights for a watchmaker to make

Ford Motor Company

2902 words - 12 pages Ford Motor CompanyFord Motor Company is the third largest automobile manufacturer in the world based on automobiles sold. Ford manufactures and distributes automobiles in 200 markets across six continents (Datamonitor 4). Ford's brands include Ford, Jaguar, Lincoln, Mercury, Volvo, Land Rover, Aston Martin, and Mazda. Ford's key products include passenger cars, trucks, busses and vans, sport utility vehicles, vehicle accessories, after-sales

SWOT Analysis: Ford Motor Company

1412 words - 6 pages A mutual fund manager is a person who actively buys or sells and sometimes both funds. They are experienced in implementing a funds strategy used for investing and manages its trading activities as well as the portfolio. Choosing whether or not to invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company. Business Analysis Part 1: Ford Motor Company There are

Ford Motor Company- Global Competition

656 words - 3 pages Motor Company reports that, "October annualized sales pace could be well above the 15.9 million-vehicle rate reported last month, 17 million wouldn't surprise anyone." 2 Ford remains the world's second largest automaker producing 3 of the best selling cars. The Ford Explorer, regardless of previous problems involving Firestone, has remained the best selling Sport Utility Vehicle since it entered the market. The F-150 series truck has

Ford Motor Company Case Study

3823 words - 15 pages Rover, Mazda 6, Volvo XC90 and more.Very strong financial and marketing networkFord willingly uses its immense financial muscle to increase brand offerings and services to its customers, as well as expanded services. Strong link with Mazda which enables it to sell cars in Japan and the rest of Asia through Mazda's network Ford most notable holding is a 33.4% interest in the Japanese company Mazda Motor Company (Ford, 2000c).coad adr seadadw orad

Ford Motor Company Marketing Strategy

6136 words - 25 pages Ford Motor Company Marketing Strategy Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000

Ford Motor Company as a Company

655 words - 3 pages The company’s competitors are, According to annual report on Ford motor company (1988), the chief competitors of Ford Company are Volkswagen, Toyota, BMW, Daymler Chrysler, General motors’ Honda, and Nissan. Major customers are Hertz Hewlett-Packard, GE, Merck, Rent A-Car, and other commercial accounts and millions of individual. Strengths Strengths are competitive advantages or core competencies that give a company an advantage in meeting the

Alan Mulally's Restructuring of Ford Motor Company

1423 words - 6 pages Background Seeing a Ford Model T or A driving down the road is a snap shot of history of American motor vehicles. Henry Ford revolutionized the automobile industry and set the standard for manufacturing products on an assembly line. In 1903, Henry Ford opened Ford Motor Company with $28,000 and sold his first Model A to Dr. E. Pfenning, a physician from Chicago, Illinois (Ford Motor Company, 2013). Since that first vehicle, Ford Motor

Ford motor company: supply chain strategy

734 words - 3 pages since Ford 2000 was initiated, took over as CEO. Mr. Nasser had a reputation of being a cost cutter, a capable leader, and a senior manager focused on increasing shareholder value.Today, the Ford Motor Company is the second largest industrial corporation in the world operating in 200 countries around the globe. Ford employs more than 350,000 and revenues exceed $144 billion annually. Since incorporation, Ford has produced over 260 million

Ford Motor Company International Global Crisis

1597 words - 6 pages The synopsis of Ford Motor Company: Ford Motor Company primarily develops, manufactures, distributes, and services vehicles and parts worldwide. It operates in two sectors, Automotive and Financial Services. The Automotive sector offers vehicles primarily under the Ford and Lincoln brand names. This sector markets cars, trucks, and parts through retail dealers in North America, and through distributors and dealers outside of North America. It

Similar Essays

Ford Motor Company Essay

1565 words - 6 pages Ford Motor Company Address: The American Road Dearborn, Michigan 48121, USA Public Company Incorporated: July, 1918 Employees: 383,300 Sales: $62.17 billion Stock Index: New York, Boston, Pacific Midwest, Toronto, Montreal, London            Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and

Ford Motor Company Essay

1325 words - 6 pages Brief History Ford Motor Company is one of the greatest and most successful automobile manufactures (Bryant University, 2004). It was founded in 1903 in Detroit, Michigan by Henry Ford, an innovative individual credited with the introduction of mass production through his assembly line. The Model A was the first car off its production line, and sold for $850. Its considerably low prices and stellar performance of its vehicles ensured that Ford

Ford Motor Company Essay 1685 Words

1685 words - 7 pages experienced leaders. Ford Motor Company strives to maintain excellence across the organization. With many leaders in different countries, and at different levels they accomplish this. Even though Ford Motor Company is a global company their leadership is very traditional. Ford has many leaders from CEO Allan Mulally, all the way down to the supervisor on the assembly line in one of its many plants located all across the world. How can ford make

Ford Motor Company Essay

2032 words - 8 pages Ford Motor Company Ford Motor Company, a large United States automotive corporation, strives for success each and every year. The success of Ford Motor Company, as well as other corporations, can be measured by analyzing the two most important goals of management, maintaining adequate liquidity and achieving satisfactory profitability. Liquidity can be defined as having enough money on hand to pay bills when they are due and to take