FOUNDATIONS OF MARKETINGCOMPANY PROJECT:- BHARTI TELEVENTURES LTD.FOR PARTIAL FULFILLMENT OF THE FOM COURSECONTENTS:-1). INTRODUCTION 3,2). THE COMPANY 4,2.1 Business Sector2.2 Sales and profit trend2.3 Market share2.4 SWOT analysis3). THE MARKET ENVIRONMENT 7,3.1 Geographical market3.2 What business are they in3.3 PEST-G Analysis4). THE COMPETITION 10,4.1 Who are the main competitors?4.2 Market share5). MARKETING STRATEGY AND TACTICS 11,5.1 Segmentation5.2 Targeting5.3 Positioning5.4 Growth strategy6). THE MARKETING MIX 13,6.1 Products6.2 Price6.3 Place6.4 Promotion7).EVALUATION OF THE COMPANY'S STRATEGIES AND 14, TACTICS7.1 Evaluation of the company's current position7.2 Evidence of the company's success7.3 Prospects for future growth8). CONCLUSION 16,9). REFERENCES 17.1). INTRODUCTION:-
"As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out the best technology in the world and put it at the service of our ultimate user: our customer."
Sunil Bharti Mittal (Chairman and Group Managing Director)
Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is India's leading private sector provider of telecommunications services based on a strong customer base. Bharti Telecom is among India's largest mobile phone operators. With more than 24,337,837 subscriptions as of July 2006, the company is one of the world's fastest growing telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, one of India's richest men with a total worth of US$2.6 billion. The company comprises several subsidiaries, such as Bharti Televentures and AirtelBharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. Bharti Airtel Limited is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 27 million customers across the length and breadth of India.While a joint venture with TeleTech Inc., USA marked Bharti's successful foray into the Customer Management Services business, Bharti Enterprises' dynamic diversification has continued with the company venturing into telecom software development. Recently, Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agro products exclusively to markets in Europe and USA.2). THE COMPANY:-2.1 Business Sector:-Bharti Televentures Ltd. (BTVL), is India's largest private integrated telecom company and one of the world's fastest growing telecom company. BTVL...