Frequent Shopper Essay

882 words - 4 pages

Frequent Shopper Program PAGE \* MERGEFORMAT 1
Frequent ShopperUniversity of PhoenixJan 07, 2010INTRODUCTIONKudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas) (Apollo group, Inc., 2006). In order for Kudler Fine Foods to stay competitive, they must maintain a competitive advantage by incorporating information systems planning into the goals of the organization for continued success. With the implementation of the Frequent Shopper Program, It'll keep customers loyal and coming back to a given store. These programs allow stores to track and monitor individual customers purchases and give them reward points based upon those purchases which can be traded in for in-store merchandise as well as outside high end merchandise.EVALUATIONFor the last decade E-Commerce has became a sensational way for customers to shop, but Kudler Fine Foods currently does not have any type of e-commerce systems in place which to help maximize business. Kudler Fine Foods website lacks online products ordering, which limitation that needs to be overcome. By implementing the Frequent Shopper Program, it will allow Kulder to track purchase behavior at the individual customer level (Apollo group, Inc., 2006). . This information will be significant when refining Kulder's processes and offerings to best satisfy their valued customers (Apollo group, Inc., 2006).REQUIREMENTSThe new system that needs to be put into place should be easy to use by all concerned as well as offer a secure access point for all those who will be using it. This new system should consist of a main database that will hold the customers personal information, points, and purchases. Each individual store will use the existing cash resisters to enter in customer's information as well as keep track of sales. The IT and purchasing departments also will need to be able to access the system to review purchase trends and to do any updating or servicing of the system. A secure web site will need to be created in order to allow the customer at home access to view their points and to also use those points for rewards. Cashiers will need to be trained to always ask customers if they have a rewards points card or if they would like to sign up for one. The cashiers need to be able to give a simple and easy to understand explanation of the rewards points' process or have written material available to hand out.LEGALThere are several legal concerns that come with starting a frequent shopper program. One of the first things that need to be done would be to have a disclaimer written. It would describe what the program does and excludes any liability. These contracts are often called terms of service agreements (Nasir,...

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