Functions Of Public Relations Essay

1099 words - 4 pages

IntroductionAccording to the Community Cultural Development Center Publics can be defined as "A group of people who share common interests or concerns" (Community Cultural Development [CCD], 2006). The investigation for meaning of the term public led to a plethora of descriptions all relative to the defining agency. "In public relations, more specifically, a public is a group of people with a stake in an issue, organization, or idea" (Seitel, 2004, p. 9).Definition of Internal PublicBy digesting the previous definition of public and incorporating internal into the equation, one would gather that the definition of internal public to be; a group of people within an institution or community that share a common interest or idea. This is PR: The Realities of Public Relations; defines internal publics as "persons who share the institutional identity of the organization, including employees, management and many types of supporters, such as investors" (Newsom, Turk, & Kruckeberg, 2004, p. 394). By both these definitions it is safe to assume that internal deals with the individuals involved inside of a particular group or organization or the creators so to speak as opposed to the individuals that are on the other side or outside on the receiving end of what is created.Definition of External PublicsBy the same processes in formulating the definition for internal publics, external publics can be derived as; the rest of the people or individuals not included in the internal public or individuals outside the corporation that also share a common interest or idea. This is PR defines external publics as people that "exist outside an organization and are not directly or officially a part of the organization, although they do have a relationship with it" (Newsom et al., 2004, p. 391).InternalThe function of communicating with managers and all other employees within a firm is an important example of managing the internal public, this is also known as employee relations. Understanding organizational culture is essential to understanding a particular organizations values, belief and principles under which they operate. A great manager studies the culture and develops an appropriate style of communication between each individual that make up the organization. Public relations function in the dynamics of the employee relations field is communicating a favorable image and message throughout the company. Public Relations personnel work closely with Human Resources personnel; PR plays a major role in diffusing internal conflicts, creating programs and ideas to boost company morale and damage control when tragedies arise. PR helps to manage internal relationships and interpret the external events of the business to the internal environment of the organization. All these efforts help create balance within the organization's community; that is why employee relations are internal functions of Public Relations.Employee relations are based heavily on communication, as is...

Find Another Essay On Functions of Public Relations

Functions of Public Relations Essay

682 words - 3 pages In today's business environment Public Relations is considered by some to be a complex profession and practiced by hundreds of thousands of professionals around the globe. Some organizations employ their own public relations professionals. Others hire public relation firms. Public relations professionals work in a wide variety of organizations including small, individually owned companies, large corporate run organizations, government agencies,...

Functions of Public Relations Essay

692 words - 3 pages The purpose of this paper is to exam the organizational and societal functions of PR for Wal-Mart and identify an issue that has implications on both areas and explain how it could be better addressed. Theoretically, there are two ways to describe an organization. One is in terms of its organization functions such as media relations, and employee relations or community relations. The other is a societal theoretical approach for the organization...

Functions of Public Relations Paper

807 words - 3 pages University of PhoenixAugust 2, 2006MKT-438IntroductionPublic Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. Great Public Relations can add power to the overall company image. When major magazines write about a particular company,...

Functions of Public Relations Paper

877 words - 4 pages What are public relations? Several definitions have been adopted by businesses and organizations. Denny Griswold, who founded Public Relations News, claimed that public relations is a management function that evaluates public attitudes, identifies policy and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance (Seitel, 2004). Within that...

Individual functions of public relations

1404 words - 6 pages The functions of Public Relations (PR) can be grouped into two categories: Organizational and Societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while...

Functions of Public Relations: Explain the organizational and societal functions of PR

726 words - 3 pages Global warming is a growing problem for oil companies. Gasoline is essential to our economy and our way of life, but oil companies are often viewed as evil contributors to the downfall of humanity. Many people seem to view them in the same light as the tobacco companies. The head of Exxon/Mobil was recently quoted as saying"It's time for the energy industry to focus on solutions to tackle the greenhouse gas debate. We know the climate is changing...

Definition of Public Relations

887 words - 4 pages The words Public Relations, conjures up some different feelings and conjectures, thus giving light to different meanings. I felt it best then, to just go to the dictionary and ask it. Per Webster’s online meaning: Public Relations is: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. Okay, that’s what the dictionary...

The definition of Public Relations

753 words - 3 pages The field of Public Relations is comprised of many different functions. In the following essay, I will envelop the definition of Public Relations based on my own interpretation of the assigned reading, as well as other outside resources. I will compare and contrast published definitions of what public relations is and attempt to explain the definition of Public Relations. Clinton (2004) defines public relations as a term used to encompass the...

Strategic Management of Public Relations

1418 words - 6 pages Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization. Sung (2004) summarized the model can be divided into a three-stage process: the stakeholder stage, public stage,...

Public Relations Overview Of McDonalds

1441 words - 6 pages McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. It is one of the most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business. Problems Faced By McDonalds And The Public Opinion Of McDonalds For many years,...

The Significance of Ethics In Public Relations

1416 words - 6 pages Strategy is a concept that relies on various definitions to capture interrelationships between various components that make up a strategy. Henry Mintzberg (1987) outlines five definitions of strategy including strategy as a plan, pattern, position, perspective, and ploy. As a plan, strategy is concerned with setting up guidelines to establish direction for an organization. As a pattern, strategy consists of various actions carried out with...

Similar Essays

Functions Of Public Relations Essay

960 words - 4 pages Public relations can be looked at as building public relationships between a company and the general public. Public relations involves the evaluation of public attitudes and opinions, formulation and performance of an organization's procedures and policy regarding communication with the public, coordination of communication programs, developing relationships through a two way communication process and developing a positive relationship between a...

Functions Of Public Relations Essay 874 Words

874 words - 3 pages In today environment there are many facets in the Public Relations field, which is often referred to as a complex profession. Although complex, there are thousands of men and women practicing in this field throughout the world. There are numerous diverse activities that fall under the public relations umbrella that can often be classified as organizational or societal within the broad range of functions. Many of the functions can essentially be...

Functions Of Public Relations Essay 955 Words

955 words - 4 pages The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while...

Functions Of Public Relations Essay 976 Words

976 words - 4 pages Functions of Public PAGE \* MERGEFORMAT 5 Running head: FUNCTIONS OF PUBLIC RELATIONSFunctions of Public RelationsTiffany Nicole JacksonUniversity of PhoenixPublic RelationsMKT/438John KautenbergerAugust 23, 2007Functions of Public RelationsThere are many functions of public relations that can be classified as organizational or societal. Some of the functions are media or electronic media relations, community or multicultural community...