Fundamentals To Business Strategy Essay

992 words - 4 pages

Introduction:The process of planning and using the resources of a company in the most efficient and effective way is known as strategy.http://www.businessdictionary.com/definition/strategy.html"Strategic management is defined as the set of decisions and actions resulting in the formulation and implementation of strategies designed to achieve the objectives of the organisations (John A. Pearce II and Richard B. Robinson, Jr.)."Larry page and Sergey Brin started GOOGLE in the year of 1996. At that time, they both were studying in Stanford University California. The www.google.com domain name was registered 15th of September 1997 and the Google Corporation was raised in 1998 September. As the services provided by Google were free, they started a new business of Ad-words, i.e. advertisements placed on the websites and cash paid on the basis of number of clicks done by the users, thus a Pay per Click system. This was introduced in the year of 2000. At present, Google is the most widely used search engine in the world and it has a market share of 54%.http://www.cozy-digital.co.uk/history-of-google/info_67.htmlPEST analysis:Political factors that affect Google:Mainly, the political factors have not affected the Google majorly. But, Google has faced some problems from the judiciary give up the archived terms that have been searched and also faced problems from the Chinese Government for not censoring the search results. The Google Corporation carries its slogan as "Don't be evil", and this means that the information must be open to all the people. The information available should be permitted from any of the economic or political power's custody. On its home page, Google has added a privacy link. In this link, the legal and political issues with the Google's policies were mentioned. The corporation has also faced problems in the name if copyright issues, i.e.; the images and third party web pages copies were saved on the servers of Google. A copyright information page has been then released by Google as a response to these issues. The copyright information page provides significant data about digital information and also about Google and U.S Copyright Office of suspected violation.Economic factors that affect Google:During the year 2008-2009 U.S.A faced recession and almost all the industries of all the sectors were hit by this. But, the internet based companies were isolated by the recession. The best and most widely used search engine in the world is Google. More than a million enterprises around the world are being helped by Google by its search and advertising tools. There are many companies who have grown and expanded their sales with the help of Google. There are many cases in which from 1 employee it has gone to 1000 employees with a huge spike in customers. The Google search and advertising helps a lot in job creation and economic development around the globe. As Google's business is mainly concentrated on technology basis, it is more...

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