The roots of Non-for Profit organizations can be traced back all the way to ancient Egypt and Rome. However, their presence is even more important today than in yesteryear. According to the National Center for Charitable Statistics, there are currently 1,514,821 tax-exempt organizations registered with the Internal Revenue Service in the United States. Nonprofit organizations pay a 4% annual excise tax on their annual investment income. All these organizations require funding to continue providing their services or supporting their constituents. Non-for-profit organizations are able to accomplish this in several ways: donations, cash infusions, grants from foundations, corporations, and private entities. However, in a time of economic downturn when individuals, families, and corporations are all suffering financially, generally the first areas where expenses are cut are at a charitable level. Thus, the time has come for Non-for Profit companies to be strategic and focus on less traditional styles of fundraising.
Nonprofit organizations are generating roughly $20.5 billion in business revenue in 2011, according to Lewis Lavine, president of the Nashville-based Center for Nonprofit Management (Merchant, 2013). Nonprofit organizations exist all over the place and are often undervalued. Education, art and culture, social service groups, environmental and conservation groups, health care services and hospitals, are all forms of a non-profit organizations that produce goods and services that raise the quality of life for the general public. Quality nonprofits generate assistance to the world by focusing on social problems, and nearly all the benefits that they create have some form of value whether it is monetary or economic. The main objective of nonprofit organizations is to offer its services to the public without making a profit; their expenses may impact the community’s economics through direct, indirect, and induced properties.
Marketing and Advertising
Getting the word out about a nonprofit organization can be a challenging task, particularly since such organizations typically run on tight budgets and depend on donations to keep them afloat. But despite this, when marketing or advertising your organization the goal is to get the companies mission across to everyone you’re trying to reach. There are various ways in which you can market and advertise the organization, you can have Billboard signs, mail out flyers to potential donors, pass out business cards, take out a magazine ad and use social media such as Facebook, Twitter, and Instagram.
When starting a non-profit organization there are always some challenges along the way. Some of the major challenges faced are finding money to accomplish your goal, getting staffing to help ensure the organization is running accordingly, and making sure that the organization is in compliance with the state and federal requirements for the organization. The Biggest...