This website uses cookies to ensure you have the best experience. Learn more

Future Trends In Marketing Paper: "Internet Marketing"

564 words - 2 pages

For anyone who cares to think about it, there is no surprise in the fact that the web is becoming increasingly mainstream in its behavior. A few years back it was the equivalent of the wild-west, a place where only the brave would venture. Some of the brave made a fortune in so doing, a larger number lost their shirts in the dot com rationalization of the year 2000. Yet the feeling persists that if you are smart enough, you can make a killing on the internet. As of today this may still be true, but as the months slip by marketing on the internet becomes more and more mainstream. The opportunity to make a quick buck is slowly going away as people educate themselves properly about what is and is not possible on the web. So how mainstream will it get. The article I've chosen for this paper titled, "Marketing Online," may just answer this question.Computers and the Internet are becoming faster and capable of new and exciting things every day. Through this evolution, businesses have begun to reach out to consumers in new, unprecedented ways. With the amazing growth of users of the Internet, and the enormous growth that is expected to continue, businesses are aware that there is tremendous potential to provide and promote products and services in previously inconceivable ways. Electronic commerce, also known as e-commerce, has reshaped considerably through the capabilities of the Internet. It is through these advances in e-commerce that businesses continue to build new methods of providing consumers and other businesses with products and services in more profitable ways.With the potential to reach such a large amount of consumers, it is not surprising to find that 60%, or 3 in 5 U.S. companies are currently using...

Find Another Essay On Future Trends in Marketing Paper: "Internet Marketing"

New Internet Marketing Landscape Essay

791 words - 3 pages dear uncle Luis Melendi and his wife Maria, located in Key Largo, Florida. Originally a mom & pop photography company, it has now been revolutionized by the internet and telecommunications in the past 10 years. They?re main source of marketing came from local newspapers. When they first opened there storefront in 1975, they concentrated on locals and local businesses as their own means of business. Business was steady, but in a small community

Internet Marketing and Technology Essay

1817 words - 8 pages “thru word of mouth”, so information is available to reach a large group of people in half the time. “Time is money”, and” money is time”, social media marketing has helped businesses grow their brand by saving time and money by social networking and putting their brand on the internet for the world to see and to allow comments to be made in order to better improve each business as whole. As with anything you have disadvantages, in order to be

Summary On Internet Marketing

962 words - 4 pages Internet Marketing or e-business has revolutionized the definition of marketing as well as a company?s market base and market reach. Research by Hillary Theyer taken from the article ?Internet Marketing and Advertising? (September 1998/99) shows that the subject has several positive and negative effects. One of the consumer base or target is mainly children.There are a number of scopes that?s mentioned in the article particularly, ?Advertising

Internet Marketing Privacy Issues

1620 words - 6 pages If a random person came over to you on the street, would you give him your personal information? Would you allow him to follow and record your activities? Most certainly not. Although this answer may be obvious in the physical world, the general populations’ behavior on the Internet is strikingly different. Websites like Facebook, Twitter, and Google retain vast amounts of personal information of their users. Although this practice benefits the

Future of Marketing

3949 words - 16 pages and establishing relationship with them is possible through online one-to-one communication. The idea at the beginning is to convince customers to give their attention that later on would provide the base for beneficial relationship and winning of consumer's trust. Future online marketing is not all WEB advertising, which so far has been mostly waste of money. I am in doubt that Internet banners the same as TV adverts reach consumers' mind. It

Future Group : Marketing Strategy

5682 words - 23 pages Table of Contents1.Executive Summary32.Company Overview43.The Marketing Mix using 4 P's64.SWOT Analysis115.Porter's 5-Force Analysis146.Distribution Strategy167.Present Scenario188.Big Bazaar and the Retail Life Cycle219.Moving Ahead into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting

E-Commerce Trends: Viral Marketing

740 words - 3 pages , marketing campaigns have not been planned based mostly, or entirely, on getting people to "spread the word." E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term "viral marketing" describes any tactic designed to encourage people to pass the word in ever-widening circles. This paper will explore this trend through the @ of an internet article

Impact of Internet on Marketing

3215 words - 13 pages Abstract This paper examines how the increasing use of internet has changed the marketing industry globally. We can see in the present trend how marketing through the internet has created a great impact on attracting the consumers in many aspects. Marketing through e-commerce have overcome the complexities that are faced in traditional marketing tools. The main focus of this study is to assess the impact of growth of the number of Internet

Internet Marketing and Social Media

1349 words - 5 pages , the other the house-brand lipstick on sale for $2. (Clifford, Ads follow Web users, 2009; Conlin, 2014 p. 9) Once the target audience is reached and the brand becomes imprinted in the mind of those people the Internet marketer job is successful. Making their campaign cost effective and efficient. The marketer does not want to force their brand onto the wrong groups. This wastes money spent on marketing campaigns. When marketing to the right

A breif description of current marketing trends

1546 words - 6 pages Current Trends of MarketingBy: Rachel JonesIn my research, I have found that marketing trends has not changed much over the years in certain aspects; it has just heightened or become more influential; organizations' must do research in order to market successfully. The market mix focuses on the four P's- Product- is anything offered for attention, acquisition, use, or consumption that might satisfy a want or need, such as goods and services

Wireless Internet at McDonalds - Complete Marketing Plan

8970 words - 36 pages enticement to visit the store and purchase other items, to move to new trends or technologies, or retire the service entirely. At this point in the life cycle, the company will have long since recovered all of its costs and realized the majority of its profits. Once the wireless Internet access product reaches the declining stage, it will progress through this stage almost immediately. Although the timing of the transition from maturity to decline is

Similar Essays

Trends In Marketing Essay

2468 words - 10 pages /agency/e3i265790c0e524ea2ba72bae754877cf17ClickZ (2009). Seven Top Online Marketing Trends. Retrieved January 15, 2009, from http://www.clickz.com/3632306Focus Internet Services (2009). Social Media Managment. Retrieved January 16, 2009, from http://www.focusinternetservices.com/Limbo (2009). ONE IN THREE iPhone OWNERS USED A LOCATION BASED SERVICE IN Q4 2008. Retrieved January 16, 2009, from http://www.limbo.com/presscenter?pr=pr20090205.html&amp

Internet Marketing Essay

1391 words - 6 pages "Internet marketing is nothing more than another aspect of channel promotion management within the marketing mix."In the early 90's, Tim Berners-Lees developed an Internet based global information initiative and released it to the Internet Community. It didn't take long and the World Wide Web (WWW) began to bloom. Companies were being told incessantly that they needed to be on the web. So companies soon began to create a web presence by using

Wal Mart's Marketing Trends Essay

1998 words - 8 pages marketing field. Being able to maintain profitable and technologically advanced merchandise will ensure that the company is in well if not better standings than the competition.ProductivityWal-Mart's productivity will only improve with a whole new look or motive. If Wal-Mart wishes to compete efficiently against far more efficient players like Dillard's, Macy's, or JC Pennies, it will need to continue to redefine its new look, carry name brand

Marketing And The Internet Essay

1725 words - 7 pages requires adequate information; to make good decisions requires good information. 'Good' information means objective, unbiased and suitably precise information. This may not mean numerical data, but frequently does. Broadly speaking, market research deals with methods of obtaining and collecting such information for use in the marketing function.The Internet is also known as the Information Superhighway because it connects and ties together