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Gap Inc. Essay

2304 words - 9 pages

As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was more than just selling jeans; it was to serve the people and to gain integrity. They also wanted to create a lasting impression to the consumers. This has become the mission statement for Gap Inc. and has stuck with them ever since they opened their first store. Gap has broadened their products from the jeans that Doris and Don could not fit and made to the countless of apparel items and accessories that they offer.
Starting a company such as one with over 3000 stores in 9 countries comes from a small seed and grows into a giant tree sprouting in all different directions and this is what Gap Inc. has done. Any person who has heard of or knows of Gap needs to understand how Gap exploded into a multi-branch mega business that has taken over the contemporary and affordable fashion industry. It also has become the new way to start a clothing line, by taking a single simple idea and blowing it up into a giant multi retail collaboration. Now a reason such as opening a store because you couldn’t fit in a pair of jeans shows something. It shows the amount of ambition that Don and Doris Fisher had towards the creation of this store. They turned the idea of needing something and changed it into having something which is a powerful thing. This so called thing now has become a fashion statement as “Women will always be on an endless quest for that great pair of jeans because the denim industry keeps evolving and growing” (WGSN.com). This is an example of the same situation that Don and Doris had to undergo and now 42 years later it’s still an issue. After all these years now they are the leading international specialty retailer with five different brands. Behind the 3000 stores and 5 different brands come 134,000 employees. That is four times the population of Lichtenstein which is a small country in the Swiss Alps. Such a large work force dedicated to the making of apparel brands really stands out in the fashion industry and with this many designers, managers, sales associates, and other leading roles Gap Inc. stands to make a difference in the way people dress. They are so forward in their attempt to change the way of fashion that they have opened up new stores in new countries such as Italy, China, and Australia, thus bringing once a pair of jeans to a multitude of different apparel...

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