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Gatorade In Myanmar Essay

3133 words - 13 pages

PHYU LAE ZAW HND 1(semester 1) MARKETING PRINCIPLES ASSIGNMENT 1

CHINDWIN COLLEGE
BTEC HND IN BUSINESS (MANAGEMENT)
ASSIGNMENT COVER SHEET

NAME OF STUDENT

PHYU LAE ZAW

REGISTRATION NO.

HND1316BM

UNIT TITLE

Unit 4: Marketing Principles

ASSIGNMENT TITLE

Gatorade in Myanmar

ASSIGNMENT NO

1 of 2

NAME OF ASSESSOR

U SE THUTH AUNG

SUBMISSION DEADLINE

17.3.2013

I, ___________PHYU_______________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment._____PHYU___________________ _17.3.2013_______________________Signature Date----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator)Assignment Received By: Date:Content PageNumber Title Page numberAcknowledgement ..................................................................................................4Executive summary ................................................................................................4Introduction.............................................................................................................5The various elements of marketing process......................................................5-7The benefits and cost of a marketing orientation...............................................7-8Macro and micro environmental factor........................................................ ..8-11Segmentation criteria........................................................................................12Targeting strategy.............................................................................................13Buyer behaviour effects marketing activitiesIn different buying situations........................................................................13-14New positioning for a selected Gatorade in Myanmar product.......................15-16Summary....................................................................................................... 16References.......................................................................................................16AcknowledgementI would like to express my special thanks of gratitude to my teacher U SE THUTH AUNG, who gave me the golden opportunity to do this wonderful report on the topic Gatorade in Myanmar , which also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this report within the limited time. I am making this project not only for marks but to also increase my knowledge. THANKS AGAIN TO ALL WHO HELPED ME.Executive SummaryIn this report, first we learning are about the various elements of marketing process for PepsiCo in Myanmar. The various elements of PepsiCo in Myanmar are strategy, targeting,...

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