“Is it in you?”, “Get out what you put in”, “Win from within”. These are just a few sayings that the founders of Gatorade use to help persuade readers into thinking, “In order to be successful I need Gatorade”. This drink is a very popular performance enhancing sports beverage that athletes from all over depend on. Using the top athletes known to man in their advertisements they remain successful in fueling athletes across the globe. I have chosen two ads from Gatorade. I read them, examined them, and had a full analysis on the ads and their purposes. The two images I have analyzed are Gatorade advertisements from to different sports magazines. These two images both have a relation to a sport, and have a well-known athletes in each of these images they are displaying. But, do these advertisements have similar meanings? , what makes them different? , and what exactly is Gatorade trying to convince viewers to believe?
The first ad was the first ad I analyzed and this image was the one that caught my attention at the first glance. The ad shows a professional tennis player, who is one of my favorite female athletes, drinking a fruit punch flavored Gatorade during a break in her tennis match. In the image she looks exhausted and the beverage she is indulging is being used as her fuel to keep her going and energized thru the match. In the ad there is a towel on the seat that the tennis player is sitting in and a tennis racket resting on her leg. Behind her is a Gatorade cooler so when she finishes her current drink she has more. The ad I analyzed also quotes that:
“If you are going back in the game, go back recharged. Take advantage of the refueling, rehydration edge of Gatorade 02”
This quote has a lot of meanings to it.
The second ad reminded me of myself the more I analyzed each detail in this ad. This ad has who I believe is one of the most humble and talented players in the NBA. In the photo this basketball player holds a “G series 01 Prime (pre-game fuel)” Gatorade in his left hand as he stares into the distance as if he is getting focused. It seems like he is sitting in the locker room. The room is dark and the only light in the image is directly on Durant. He is in an all blue warm up uniform and has on a pair of headphones. This image also has a short statement that says:
“The laps. The drills. The heart and hustle of every practice. You put in the work to get the best out of your game. But you need fuel to keep your game up. The G series is a complete three-part fueling series, (second half of the ad contains all 3 Gatorades included I series) from Gatorade. G series 01 Prime, fuel that helps you start strong without jitters. G series 02 Perform, the original Gatorade with proven hydrating push. And G series 03 Recover, the thirst-quenching protein drink that helps your muscles recover. The G series – Get out what you put in.”
After noticing the obvious features I both ads I then analyzed deeper into the images.
Ad one is photographed in...