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Gen480 Case Study Assignment Acu Scan

2538 words - 10 pages

Case Study AssignmentAnalysisDescribe all assumptions seen in any of documents provided in the case study.Kelly feels the budget and timeline are impractical and in addition, thinks Optimize is putting the company on the line. He assumes that only one feature of the Optimize application can be developed by the company's dead line of August 1st. Based on his conversations and e-mails with Chris, Kelly believes that together the iScann project and financial plan are at risk. Kelly assumes that quality control is of greatest significance for this project. The company's reputation is at stake with new product development and should not be defined exclusively by the marketing department.Pat had an idea for Optimize that came to her one evening in a dream. Following a brief hallway discussion with Kelly, she assumed that it was effortless to build on existing applications of previous products and wrote up the product concept. After contacting focus groups she believes that there is an interest for Optimize and thinks AcuScan can add considerable advantage if the product is ready by year-end. Pat assumes that the 15 % company budget reduction will not have an effect on the Optimize project and feels that they will meet the August 1st deadline. Pat feels Kelly is being irrational and is assuming product development has ample time and resources to complete the iScann project. In reaction, Pat assumes by outsourcing programmers to complete the project would cost around $350,000, but would be worth it to increase in the market lead.Cliff assumes that the new iScanner product can be developed and brought to market by the end of the year in spite of a 15 percent budget reduction. Cliff also desires a 30 percent budget reduction in the original investment request for Operation Optimize from Chris. Without documentation of any further discussion, Cliff is assuming there is no issue in reducing the initial investment from$575,000 to $400,000.Based on marketing research, Chris believes there is an instantaneous need to increase technology into new markets to once again become the top selling leader in the industry. He feels that the competitor, Secur-A Corp., is manufacturing a program similar to the Optimize product and sees a huge advantage to getting the product onto the market by year end. After discussions with the marketing director Chris feels that the only product requirements for the iScanner are additional programming, design and development of repackaging, marketing, and advertising using existing employees to cut down cost. Chris thinks the August 1st deadline is aggressive but realistic. Additionally, Chris challenges the department heads to reduce their budget by 15 percent without layoffs. On the contrary, he assumes requests for voluntary layoffs and retirements will be accepted, so a number of employees may drop with natural attrition.Explain the arguments made by each of these people. Evaluate each argument listed above as sound or unsound and...

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