Let’s face it. Apperance is relevant. No matter how many times society tells us that it does not matter, people only care for good-looking people. Most of us do not comprehend that beauty is only skin-deep; there are only a select few who care about what is truly on the inside. However looking good makes you feel better about yourself. Men and women have different takes on beauty. Men are attracted to physical beauty, as women are more attracted to solidity.
Men are seen as the back bone in most societies. They are supposed to be strong and all enduring, but little do people know that men are just as insecure as women. Ted Spiker explains how men really cope and express their insecurities in his article “How Men Really Feel about Their Bodies”. Spiker lists two main ways men cope with these insecurities; by joking about them or by excessively going to the gym. Men have it just as rough as females; they just do not discuss it as much as women do. Women, on the other hand, have serious conversations about their flaws unlike men. They live up to the stereotype of always talking and never listening when it comes to insecurities. If they listened, they would actually know men talk about their feelings too. Even though our society portrays men as the ones to lean on, they also can use a little boost of confidence. Even the toughest looking person has some uncertainties about him/herself.
No matter how much one denies it, everyone has something they want to improve about themselves. Some just have a different way of hiding their flaws than others. It is a little easier for women to hide their imperfections since they can easily wear makeup and hide the things they do not want others to see to a certain extent. Beauty and perfection sells. For this and this reason alone the everyday product marketer makes sure to market specifically more towards women, because they are constantly trying to upgrade their look and make themselves look as well put together as possible.
Women are more likely to develop consumerism since they are the target of most advertisements, TV commercials, and cosmetic media campaigns. Pictures of other women with flawless bodies and skin makes the average Jane Doe want to achieve this so-called perfect look. What most of us do not know is that even the models in magazines do not look like themselves and are not just...