Gender Codes In Self Magazine Essay

1629 words - 7 pages

An Ideal SELF Woman?

Americans live in culture full of numerous gender codes. Gender codes are imaginary rules of how males and females should live and are created within America by the media such as TV shows, movies, billboards, magazines, and advertisements. In "Gender Codes in the American Culture", Jack Solomon and Sonia Maasik believe that "Gender codes are socially, not naturally, constructed, and usually reflect cultural values rather than natural facts" (476). This supports that the media creates gender codes because it is the main method in which cultural values are presented. They present what is accepted to be masculine and feminine in America at the time, and society follows these generalizations of what it means to be a man and a woman, thus creating gender codes.

A lifestyle magazine is an example of a one type of media that creates gender codes. It is easy for lifestyle magazines create gender roles because they idealize a certain type of man or woman because they address the aspects of everyday life in their articles, advertisements, and features. They show their readers how the ideal man or woman lives their life. SELF is one lifestyle magazine that does just that. SELF is a lifestyle magazine for women between the ages of 20 to 50 years of age and it focuses on giving their readers information and pointers of how to live a supposedly well-rounded life. SELF creates the feminine ideal that a woman be competent in every aspect of her life.

According to SELF, being competent in every aspects of a woman ' s life includes being health conscious, eating right, having scheduled weekly workouts whether at home or in the gym, keeping yourself well groomed, dressing fashionably, being independent, having healthy relationships, and keeping yourself happy. SELF promotes these criterions of a woman ' s life as the ideal by expressing the idea that good things will happen to you if you meet the ideal criteria and that bad things will happen to you if you don't meet this ideal criteria. SELF uses the images and the contents of their advertisements and articles to send out this idea to their readers.

The advertisements in the magazine do a great job of idealizing the well-rounded woman. The advertisement on page 154 for women's footwear shows three women on the top of a mountain with the slogan "Smart, stylish gear for crossing borders, chasing adventure and embracing life." This idealizes women who try new things and get adventurous by telling them that if they do, they get to see great things and experience what they've been always been dreaming about and they get to see spectacular views such as the mountains in the photograph. By insinuating that when you travel you are "embracing life", it gives the negative connotation that if you don't travel and sightsee, that you are missing out on life and that your life is boring otherwise.

An advertisement in the magazine for PowerBar also works to idealize the healthy and happy...

Find Another Essay On Gender Codes in SELF Magazine

Culture Study Essay

985 words - 4 pages separated from domestic care to fashion, beauty, lifestyle, consumerism and self -improvement. The stature and sexuality of a woman had started being discussed in magazines, matters that was usually discussed privately. Over the course from the eighteenth century to the twenty first century, Cosmopolitan magazine took a different direction in terms of message and target readers. The radical shift that led the magazine to change its way of

gender socialization Essay

1755 words - 8 pages , boys would experience gender inequality as the teachers frequently pick on their misbehaviors. As a result, the two gender socialization practice would impose negative influences upon the self-image of the Chinese boys and girls. Once this gender schema is developed and becomes rigid, it is difficult to dislodge children’s perception of gender roles Another major socialization institution who promotes stereotyped values in all kinds in the

Gender roles in society: A look at masculinity and femininity

1110 words - 4 pages arguments on how society specifically forms male behaviors. Gilbert and Webster generalize male gender role as "The Real Man". The real man "exhibits all the traits of a strong and self assured person by being rational, competitive, proud, self-protecting, physically powerful, and sexually attractive" (42). Harris, however, is more specific about male gender role. He classifies gender role in 24 messages and mentions that there are many other

Androgyny With a Chest to Bare

1691 words - 7 pages challenge the American “normative” representations of gender and sexuality while feeding off of racial norms on the Dossier May cover; this challenge has resulted in the covers censorship in the American market. Featured on Dossier Journal’s May 2011 cover is Andrej Pejic a self identified androgynous male model. Andrej Pejic defies the normative gender roles that hold dominance in America through his androgynous appearance on the Brooklyn based

Against School Dress Codes and Uniforms

2387 words - 10 pages The Debate Between School Dress Codes and Uniforms The debate over school uniforms and dress codes has been going on for years and is still widely debated and talked about in the education system. Each side of the argument has many supporters. There are many pros and cons to each side so it is hard to really know what the right choice is. In Three Cups of Tea written by Greg Mortenson and David Oliver Relin education is the main focus of

Stereotypes, Stereotyping and Ideals

4981 words - 20 pages . As a result, many battle endlessly with dieting, eating disorders, distorted body images, and low self-esteem. In addition to physical standards put forth by Barbie, models, and mannequins, girls and women must also comply with given gender norms. Not only must they achieve an ideal body type, but also ideal femininity. As a result, several points must be addressed. Primarily, one ought to consider gender as an inherent biological distinction

Gender Bias in Language

1233 words - 5 pages ascent of women’s social status, showing only one downturn, during the 1950’s and early 1960’s (488-493). The decline shown in Twenges study was only temporary. The 1970’s witnessed radical advancements in the feminist and gender neutrality movements. Research and social pressure triggered a drastic change in gender usage in the nineteen seventies. Vocal feminist, Gloria Steinem published the first issue of Ms. Magazine in 1972. The issue included

Sex And Gender

1705 words - 7 pages Goffman, Killerman (2013) perceives the entirety of existence as a sort of “play”: individuals (us) are casted or given a “character” (gender) and “a script” (what it means to be that ‘gender’, the social construction of gender) from the day they step into this world and told to play these “characters” until the day they depart from it. This “script” could be seen in terms of “gender codes” (Jhally, 2009) i.e. the “rules and regulation” about what

Managing Diversity: Women at work

575 words - 2 pages summary, there is a widely held perception that masculine traits are better suited to senior management and executive roles, then feminine traits. Discrimination occurs because "women candidates for these jobs are expected to fail" (Heilman, 1997 in Tharenou 1998:7) which creates a self-perpetuating 'glass ceiling' that restricts the career ambitions of women.Bibliography1.Stevens, M. (2000). The Gender Agenda The Australian Magazine, Apr 22-23., pp

The Social Construction Of Gender

3371 words - 13 pages 2008): 16–32. doi:10.1080/10934520701820752. Kessler, Suzanne J, and McKenna. Gender: An Ethnomethodological Approach. Chicago: University of Chicago Press, 1985. Kimmel, Michael S, Amy Aronson, and Michael S Kimmel. The Gendered Society Reader. New York: Oxford University Press, 2004. Knobloch-Westerwick, Silvia, and Gregory J. Hoplamazian. “Gendering the Self: Selective Magazine Reading and Reinforcement of Gender Conformity.” Communication

Judith Butler b .1956

620 words - 2 pages Who is Judith Butler?Judith Butler (1956-) is Professor of Comparative Literature and Rhetoric at the University of California, Berkeley, and is well known as a theorist of power, gender, sexuality and identity. Indeed, she is described in alt.Culture as "one of the superstars of '90s academia, with a devoted following of grad students nationwide".Her Theory:In 'Gender Trouble: Feminism and the subversion of Identity' Butler describe the ways in

Similar Essays

How Is Gender Depicted In Magazine Ads?

2511 words - 10 pages For my research project, I decided to examine gender in magazines, which led me to question, “How gender is depicted in magazine ads?” I feel that this topic is important as it gives us an insight into how advertisers use factors like gender and sexuality in order to target a certain audience. This is sociologically important as the ads could reveal more information about gender roles and the way in which the audience of the ads perceive gender

Glass Menagerie: Self Loathing In Gender Roles

2608 words - 11 pages Glass Menagerie: Self-Loathing in Gender Roles In the 1930s males were raised to be the provider for their families, and the head of the households. Females where raised to be housewife and caretaker for the house. In Tennessee Williams “The Glass Menagerie” gender plays a major role on how societies view females and males. Women in this time period obtained little power while men were the dominant ones. That made Amanda depend on her son Tom

Depictions Of Self Image: A Comparison Of Gender And Persona In Butch Mystique And Rehearsing A Dream

1048 words - 4 pages how gender representation is a significant issue often negated in the African-American lesbian community and how being artsy can be a difficult task for young people. I will compare and contrast both documentaries based on their main themes and their ability to present the issue.Firstly, Butch Mystique by Debra A. Wilson is a documentary targeting the ethnic butch lesbian community, their history and their struggle, by chronicling the life

Research On The Relationship Of The Male Identity From A Social Construct

1032 words - 5 pages The purpose of this paper is to discourse the relationship of the male identity from a social construct which pertains to the process of time. This will thus further propose social practises that undermine the ambiguities of the male gender which often have signifiers of masculinity that men use in the dialogue of social power and the affirmation of Mass Media. This chauvinism will be examined with a feminist perspective which will demonstrate