Giorgio Armani: Fashion Icon. Essay

1075 words - 4 pages

Whenever fashion is discussed the name Giorgio Armani is not far behind. Leading the way in style revolution of the 1980s he dressed some of Hollywood's foremost names. His unconstructed couture had a refreshing sense of elegance and class. Still to this day Armani is a top name is the rough and tumble field of fashion. Giorgio Armani contributed to history by reshaping the world's fashion culture.Armani was born July 11, 1934 in Piacenza, Italy near the city of Milan. He was born in an era of conflict and strife. During his childhood he and his siblings had to see the regime of Benito Mussolini a fascist dictator. Through this seemingly transient time in history Armani's only escape was the local cinema which he attended often watching American films with actors such as Humphrey Bogart. Largely influenced by his American counterparts later in his fashion life. He originally went to a public school in Milan bur grew restless. Later on he went to Milan Medical School to study to become a doctor. Leaving after a short stay he started working at a Milan department store in 1957. There he worked as an assistant clothing photographer. After some ime of working in this position it was seen that he was made for bigger and better things. Then he was promoted to a style office. This was his first time to be introduced to Italian fashion. Never having formal fashion education he was self-taught. From the first second he touched fabric he was on the uprising to the pinnacle of fashion movements.Armani always conscious of his surroundings kept himself perfect in his eyes. When saying this I mean he never ate meat believing it was impure for the mind, body, and soul. He always kept in great physical condition. Very much a work-aholic he never ceased to create better and more extensive fashion. Always looking to have the spotlight and to make his consumers not only look elegant but feel elegant. He always had the consumer first in mind style second but not far behind. He had a male life partner which in the time of Italy was very much accepted compared to even present day US. His name was Sergio Galeotti and also was his financial style partner. They started their sparling careers simply making unconstructed couture alone together and making Italy's most important people notice. Both original founders of the Armani Empire which has branched out in so many different ways it is very hard to follow what is happening. In 1973-74 he presented his line at Sala Bianco fashion show in Florence. Being a very big show he and his partners work was seen throughout the eyes of Italy's top fashion icons. Currently there fashion empire is one of the largest grossing names in fashion accumulating over 800 million worldwide a year.Armani designs for a thinking audience and his esthetic look and appeal enables him to eliminate the superfluous and emphasize comfortable clothes. Today the center of his great empire is found at 11, Via Borgonauovio, an elegant Milanese palazzo...

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