Global Business Glasgow Essay

2013 words - 8 pages

Global Business Glasgow

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Contents
Introduction 2
Vision 2
Mission 3
Financial Outlook 4
Break even Analysis 8
Market Analysis 8
Conclusion 9


Introduction
The purpose of this report is to analyze a business, its operations and financials in order to see what is its current market standing along with predicting the future keeping in mind the strategies and policies that it may follow. The report will be divided into several parts namely introduction, description and history of the venture that has been selected, financial performance and over view and funds needed to expand it to achieve future growth.
The company that has been selected for this report is Tempo which is probably the only salad bar in city of Glasgow which offers to its customer one of the most delicious and fresh customer made salad whose recopies are designed innovatively keeping in mind the dining in experience. The environment of the salad bar is just like a café which is perfectly designed to suit to customer preferences, tastes, comfort and most of all the time constraints that different customers have. The reason why this café has gained so much fame and is the fact that it has sticked to its basic brand essence with which it entered the market initially. This brand essence can easily be identified by those who love tempo, that is, the salad bar provides quality and healthy food for those who are health conscious in addition to being food connoisseurs.
Vision
The company has a clear vision which it wants to achieve in the long run. The vision is simple and not vague and thus can be highlighted into three main points:
1. Tempo looks forward to achieve the return on investment to around 40% in the first year after its expansion which means that the company wants to make this Endeavour for the investors a profitable and sustainable Endeavour.
2. Tempo looks forward to make their services a brand with which people can associate the company as a revolution in the salad bar industry in Scotland.
3. Keep on bringing better services for the customers by making them choose from different products and range of ingredients in order to make their own custom made salad.
The three main points mentioned above in the mission statement are set in such a way that it makes the growth of the company a continuous process rather than one time achievement and then being stagnant. The company will focus to earn ROI of 40% for the investors, continuously working to keep intact the brand essence along with bringing in new ingredients and services with changing environment and the tastes of the consumers.
Mission
The mission as the company states is how it will deliver to its customers and investors to fulfill the vision that it has set forth in the first place. For that the company believes that it is not only the environment that it thinks will make the difference, but, once a customer enters the café,...

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