This website uses cookies to ensure you have the best experience. Learn more

Global Business Plan Paper

4249 words - 17 pages

The rational of choosing China as the first country to expand our business overseas is because pet accessories has been highly successful in the United States. The need for pet accessories is expanding into the world market where people are affectionate towards their animals, and China is now starting to develop a love for keeping and nurturing domestic animals. Pet Accessories has China at the top of its list of countries to expand its customer base because China's pet population has grown by a remarkable 20% in five years (Zhuang, 2005). China is a growing pet market. There are many small companies but no major national companies. None of the current companies offer the advantage of online ...view middle of the document...

We believe that by expanding into the Chinese market where the economy is strong and flourishing and the Chinese are willing to adapt into new believes and ideas our company will only get stronger. The Chinese market is ultimately the smartest move for our organization to grow because it's common knowledge that China which is the largest country with 1,321,851,888 people will also have the most domestic pets. Along with very little outside competition for pet accessories Pets2U will have a very flourishing future along with the Chinese economy.We chose to do business in China because of the increases in the pet population over the last 10 years; Currently Pets2U has been exporting goods to countries for quite some time now. They have decided to open in a different country and have made a decision to use Foreign Direct Investment as their choice for mode of entry. Foreign direct investment is the complete movement of a company into a foreign market, which includes all resources needed for sale within the new territory. They are making a good decision because the people of China will not be taxed on imported goods any longer. The products will be cheaper and more accessible for people to get what they need when they want it. Pets2U is ready for their new venture in the business world, they will be able to accommodate people with items they otherwise would have to wait for.Pets2U has chosen to implement their marketing plan. While attempting to do so they have decided to follow the marketing mix idea of the 4 P's to help establish business in China and make it successful.Marketing mixProduct - The products at Pet2U will be for all types of animals. From your daily pet toys to foods that everyone's pet will love. They will sell several different types of foods as well as a variety of toys that pets will be able to enjoy. Not only for the pets will Pets2U supply items, but for the owner as well, they will provide guides and FDA approved over the counter medications. They will carry all brand names as well as their own special Pets2U products.Price - We are committed to keeping the price of the products affordable for pet owners. We understand that it is not enough to show you the products, they need to be affordable to the owners. We will adapt the prices of the products so that the customers in China will want to come to Pets2U and buy with a guarantee that the customer will love and be satisfied with. They will have an offer for a full money back guarantee if the product is broken or defected the customer will receive a new product for free as well as their money back on the defected product, as long as it is not 30 days past due and they have a receipt.Place - In China, Pets2U will make every attempt to make this company and product work. They will adapt to the people and pets of China. They have decided to import from their US warehouses, so they will have to be sure that all products are distributed efficiently.Promotion - Pets 2 U will become...

Find Another Essay On Global Business Plan Paper

Final Global Business Plan Essay

6933 words - 28 pages the previous pages was to provide the reader with a business analysis for opening a tire recycling company located in China. The paper detailed the significant risks of doing business in the international market and provided a risk management plan. The paper also provided a summary of the company's strategic planning process including a SWOTT analysis, strategy selection, mode of entry, control and evaluation methods, and a contingency plan.The

Slovakia Global Business Plan Essay

2181 words - 9 pages Country Risk & Strategic Planning PAGE 2 Global Business Plan: SlovakiaGidget WatersUniversity of PhoenixGlobal Business Strategies, MKT 448Jane GinnFebruary 18, 2008Country Risk & Strategic Planning Analysis: SlovakiaIntroductionI will be developing a Global Business Plan for Whirlpool Corporation. The plan will focus on the effects of a manufacturing plant in Slovakia. The plant has currently put the expansion operations at the plant

Global Business Plan

6965 words - 28 pages PAGE \* Arabic 23Running head: GLOBAL BUSINESS PLAN 1GLOBAL BUSINESS PLAN 2Blueberry IncHeadquartersSeattle WashingtonU.S Product GroupChina Product GroupInternational Product GroupSales and MarketingResearch and DevelopmentProduction and LogisticsSales and MarketingResearch and DevelopmentProduction and LogisticsSales and MarketingResearch and DevelopmentProduction and LogisticsFunctional Unit Support(Frontline)Functional Unit Support(Frontline)Functional Unit Support(Frontline)Frontline SupervisorsFS Unit ManagementFS Unit ManagementRegional Management-ExecutiveRegional Management-Executive

Norway's Global Business Plan

2798 words - 11 pages With every business decision, especially ones that lead to entry into a global economy one must consider the global implications associated with that venture. No matter what the proposed product is, it is advantageous to follow some basic business principles such as strategic planning, organizing, directing, and controlling. It is also necessary to know what factors will contribute to growth in sales, revenue, politics and economy.JABC has

Global Business Plan

8609 words - 34 pages power to take on challenges and opportunities in the expansion of on-goingGlobalizationThere have been several recent developments in Saudi Arabia that have opened paths to globalization. The number one reason for these opportunities is the change in governmental openness to global business and a liberalized economy following years of a decaying state-controlled economy. This wave of global prospects was kick started following an agreement reached

Global Business Plan

4083 words - 16 pages for medium sized vehicles for comfort and fuel efficiencies. In addition, marketing strategies will further take the approach that cast-iron engines are a thing of the past. With long-term consumer savings in store due to fuel efficiencies, buyers can make larger, upfront purchases such as fancier options when selecting their new vehicles.II. Global Business Analysis:In the rapidly changing automotive world, the contemporary automobile is facing

Global Business Plan - 5718 words

5718 words - 23 pages Dr. Credit Global Business PlanCuando Dr. Credit comenzó a brindar servicios nunca pensó que la corporación debería considerar muchos factores antes de moverse. Como una organización mediana pequeña imperaba el evaluar la compañía en aspectos como la administración de recursos humanos, factores culturales, suministro de cadena, investigación y desarrollo, información

Global Business Plan Volcano Winery

7255 words - 29 pages market research has targeted the country of India for their first international venture of exporting wine into a foreign market. Volcano Winery has built their business plan for India expansion based on several of these research market results. These varying market research tools and analysis helped provide the valuable information needed to determine the five W's of marketing: Who, What, Where, Why, and How. A regional and country analysis was

Global Business Strategies, Hypothetical New Business Plan

5801 words - 23 pages market exists for a particular product or service and attributes to the success by providing the information that is essential to growth. The purpose of this paper is to provide the information accumulated which will substantiate the decision of DEERS Delivery Management to initiate a shipping and delivery business in Thailand. The business plan developed has been devised through extensive research with considerations for all known facets

Risk Analysis Paper Global Business Strategies MGT

2463 words - 10 pages to focus more of its business there.Possibility of breaking into the seven and older market. Right now the organization targets birth to six year oldsThreats for Fisher-PriceThe never ending changing of the youths of the world. Youths around the world find a new toy and then after a short time, they may become board with it or find something that is betterThe government. The government inspects all toys that are marketed. There may be a toy the

Global Consideration Paper-MGT/448: Global Business Strategies

2223 words - 9 pages Global Consideration PaperIn this team paper we will conduct Global Consideration for the Zen Corporation which is considering the possibility of marketing water purification equipment in Nigeria. This paper will include a detail look at areas that a company must address when they make the decision to go Global. Zen Corporation will address human resources, supply chain management, information technology, research and development, legal and

Similar Essays

Global Business Plan Paper

6055 words - 24 pages IntroductionWe wish to investigate the viability of opening a new resort in Mexico. In order to do this it is important to first do a detail analysis of the country we wish to move in to, as well as acknowledge both the pros and cons in taking on such an endeavor. In this paper we will define what country we wish to expand a business in, as well as give a brief description of the organization. To do this we will first analyze the current global

Final Global Business Plan Paper

5054 words - 20 pages Final Global Business PlanJKL Trading, Inc.Final Global Business PlanResearchers for JKL Trading, LLC have analyzed Japan as a possible country to export products in order to support JKL's goal of spreading the company overseas as part of its globalization plan. Our team discovered Japan's political environment is stable. Most business disputes settle out of court avoiding legal fees. Expropriation is not a problem in Japan. Japan does have

Final Global Business Plan Paper

5842 words - 23 pages /Supply Chain RisksA way to manage the risks associated with the lack of paved roadways is for a plan to be made to help improve these roads around our business locations. In the mean time a plan can be put into action that would transport the majority of the bananas by way of sea. It would also be wise to take into account the weather when ships are traveling and taking this into account when giving delivery dates to customers will keep the

Final Global Business Plan Paper: Cheap Co

6520 words - 26 pages plan as it considers its global expansion. The intention of the first international venture into Bulgaria is to create a subsidiary company. The subsidiary will be registered in Bulgaria for the purposes of doing business with the citizens there.Research and DevelopmentAs CheapCo retails furniture, household goods, and produce it will need to develop local suppliers to stock local Bulgarian shelves. CheapCo will try to maintain a centralized