Global Consumerism Has Lead To A Loss Of Cultural Diversity

1290 words - 5 pages

Global consumerism has lead to a loss of cultural diversity and independence. This is mainly due to the TNC's economic dominance on global labor structures, through media, tourism, news and entertainment. Global consumerism is mainly caused by TNC's, globalization, new generation and improved infrastructure. And TNC's are a result of the human needs of a consumerist society, advertising and the media. An increase in free time has lead to and increase in capital. This has introduced a consumer culture which is then linked with the introduction of tourism and entertainment. Global consumerism results in a loss of culture, everything becomes commercial; the exploitation of culture. The effects of TNCs on labor, law, power, competition, investment, capital and taxes are also what results in Global consumerism.A great example of this global consumerism forced in with TNCs is Disney. The company has its finger in everything: books, magazine and newspaper publishing, mainstream feature-film production and distribution, cable TV, music recording, live stage shows, real estate development, major league baseball and ice hockey, video production and sales, retail stores, product licensing, computer software and on-line services. It has practically taken over the world in a sense controlling all these things around the world. It has had made many changes on the surroundings, an example if Florida. The now Disney part of Florida used to be untouched by mass tourism. By buying practically all the land (which is practically the size of Manhattan) it has given Disney the right from the government to have all the rights and powers of an independent public government. What this means that is that Disney has the power to do pretty much whatever it wants including the power to build its own roads, operate its own sewage and water treatment plants, run its own police and fire stations, administer its own planning and zoning and employ its own inspectors. It can also write down some of its capital expenditures as "local taxes". Having this much power also allows them to protect themselves to a great degree. For example they have made use of the law in Florida which prohibits lawyers from suing people they've represented before, by hiring all the lawyers possible. This allows them not to get sued. Even though Disney's got this much strength, practically its own dictatorship it doesn't contribute to the public road system which brings in their guests, its basically done for the benefit of the rich. All is done for this for example animals along with people are dragged into Florida to create the African atmosphere, causing disturbances both to the people that lend an authentic flavor and the animals which are bothered by the relentless noise and exhaust from the roaring vehicles. Such a quick change is not healthy and can cause psychological disorders both to men and animal. What's even more shocking is that after doing this the company claims to have a 'global...

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