Global Staffing Strategies And Starbucks Essay

2338 words - 9 pages

Starbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, teas, and other non-food related products. Starbucks has retail stores in 39 countries and about 146,000 employees. The company operates primarily in the United States (U.S.) with headquarters in Seattle, Washington (Starbucks, 2007).In the early 1970s, Starbucks was established and the first location was in Seattle's Pike Place market in 1971. By 1982, Starbucks began supplying coffee to restaurants and coffee shops. Starbucks expanded the business in 1996 to new locations in Japan, Hawaii, and Singapore. Other locations in Taiwan, New Zealand, Thailand, and Malaysia were created in 1998. Starbucks continued to expand globally in 1999, by reaching locations in China, Korea, Kuwait, and Lebanon (Starbucks, 2007).In a hypothetical situation, Starbucks will acquire a similar business in Mexico. The company will explore locations within Mexico and identify the human resource (HR) challenges that will arise from this expansion. Mexico has unique cultural and regulatory factors that need consideration for the development of Starbucks stores. The organization's effectiveness to succeed in Mexico is dependent upon solving any issues that result from the growth of Starbucks in a new country.Starbucks will address recruitment and selection practices to use in the newly acquired company. Another HR decision is determining the appropriate mixture of expatriates and nationals to ensure the acquisition is successful. The skill and abilities of employees, along with training and development practices, are an essential part of the company's organizational strategy to achieve goals. The HR department of Starbucks has a considerable amount of research and decision making to ensure this acquisition successful.Mexico's DemographicMexico is prepared to become the wealthiest country in Latin American between 2008 and 2010 in basic gross domestic product (GDP). The middle class is expanding with employment growth and rising incomes. Mexico has the second highest population in Latin America after Brazil. The population is young, with the average age of 27.5 years in 2006 (Country Insight, 2007). A survey in 2006 found, in the United States, that 30% of new customers are college graduates and the average age of a new Starbucks customer is 42 (Harris, 2006). Retail investors view Mexico as a major attraction because of the large size of the Mexican market (Country Insight, 2007).Tourism in Mexico plays an important role in the economy. Past presidential elections and hurricanes have steadily declined tourism, but latest indications show that the industry is marketing toward higher-end tourists who are willing to spend more (Country Insight, 2007). The increase in tourism with high-end vacationers will produce a good market for Starbucks.Human Resource ChallengesUnder the Mexican labor laws, an employee's daily minimum wage must...

Find Another Essay On Global Staffing Strategies and Starbucks

how to implement chosen strategies for Nestle by comparing the roles and responsibilities for strategy implementation between Nestle and Starbucks

4301 words - 17 pages operating in food industry. With a long time of running business in Vietnam, Nestle has become one of successful company in coffee industry. It is improving to conquer the market and defeat the domestic company of Vietnam. However, there is a threat to the company due to a new entrant of a famous brand - Starbucks coming to Vietnam's market recently. The competitiveness is getting harder which requires Nestle to have good strategies to compete.It is

Russian Standard Vodka: Strategies for global branding and expansion into the US Market.

2573 words - 10 pages 1 Adalbert Guillaume MIM28 09/12/2013 Business Report Russian Standard Vodka: Strategies for global branding and expansion into the US Market. I. Executive summary Mission statement Founded in 1992, Roust Inc. first business was the distribution of imported goods into the Russian market. Taking advantage of the perestroika and glasnost, Roustam Tariko used his knowledge of the Russian market to develop imported spirit consumption, and even get

There are different strategies in the global marketplace. Identify them and discuss at least two in depth. Analyse examples of companies which have successfully applied them.

2021 words - 8 pages Introduction: This assignment attempts to present different strategies present on the global market and used by varoius companies.Presentation: In order to understand all what is a content of this assignment it is vital to answer one question. What really is a global economy or maybe much modern expression globalisation?According to different interpretations globalisation became a buzzword recently. However setting strategy for a worldwide

Outline H&M's product strategy. Describe H&M's sourcing and inventory management strategies. What potential problems do you anticipate for their global plans?

751 words - 3 pages Nobody immediately considers Sweden as a country well known for its fashion, but its Hennes & Mauritz retailer has profitably dominated the globe, with almost 1,000 stores in 20 countries. It is now Europe's foremost clothing merchant, and at present appears resistant from the anguish confronting other sellers. Even though Europe is the chain's domination, H&M is one of the few fashion retailers to have created a flourishing hold in the

Overcoming Barriers and Resistance to Change at Starbucks

1482 words - 6 pages fiscal responsibility and benevolence, shareholder value and social conscience, and local store focus and global economies of scale. As Schultz (2011) noted, “Balance had always been Starbucks’ challenge” (p. 30). Thus, Starbucks’ future depended on the ability of the company to meet this challenge on a global scale, quickly and effectively, while maintaining the continued loyal support of those who would be most affected by the changes

marketing plan

3545 words - 14 pages , there is also higher prices of Starbucks product when compare to other competitor. One of the opportunities of Starbucks is to expand its global business opportunities for revenue growth. Starbucks Company has target 15,000 more international stores in the next few years and China could be one of the biggest markets in the world. Besides that, Starbucks has a market share of over 40% of the special coffee market (Data Monitor). Threats of

Starbucks Marketing

1662 words - 7 pages strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere. Throughout this paper, I will analyze Starbucks’ current domestic and international marketing strategy through SWOT (strengths, weaknesses, opportunities and threats) analysis, to provide new ideas, leading to market segmentation. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues

Stratergic analysis

4721 words - 19 pages rivals to be moderately high. Looking at the Porters five forces analysis, we can get an aggregate industry analysis that the strength of forces and the profitability in the retail coffee and snacks industry are Moderate. 3) Internal Analysis of Starbucks Corporation: 3.1) Starbucks Core Competence: The core competence of Starbucks has been its ability to effectively leverage their cornerstone product differentiation strategies by offering a

Enviromental Factors For Starbucks

1154 words - 5 pages international market will accept their products. As with any successful business endeavor, the company must have a sound marketing plan that applies to the company’s assets, experience and products. Furthermore, Starbucks must develop and maintain marketing strategies on a global scale with the flexibility to accommodate the environmental factors that will be experienced at each location of the business. Starbucks is expanding their international retail

Synopses of Starbucks

1193 words - 5 pages , empowering them to make decisions, and treating them with "respect and dignity" (Starbucks Company Profile, 2010, p. 2). According to Grist Magazine (2009, p. 1), one of many Starbucks environmental efforts is their "Global Green" building plan to educate people on how they can take action to address climate change using "Shared Planet initiative." This is an effort to create a shared sense of community while reducing impact on the planet. Starbucks

Starbucks Marketing Analysis

3210 words - 13 pages -image (p8). 2.     Global expansion. a.     Higher coffee consumption in foreign markets than in the U.S. b.     Already has contact with foreign exporters. 3.     Marketing in higher echelon restaurants and day-part chains (p16). 4.     “Concretely defining its brand-image” (p20). Threats – 1.     Adequate number of “A” sites in “A” markets nationally (p13). 2.     Individual and small chain competitors overshadowing Starbucks’ brand

Similar Essays

Comprehensive Report On Global Staffing Strategies

3097 words - 12 pages Comprehensive Report on Global Staffing Strategies"Human resource (HR) managers play a more strategic role in organizational change processes such as international mergers and acquisitions. This requirement is even more acute since the past decade has been characterized by enormous growth in these areas" (Antila, 2006). The CEO of Image Computers has asked the Director of Human Resources to prepare a comprehensive staffing strategy for the newly

Comprehensive Report On Global Staffing Strategies

2972 words - 12 pages Liberty Mutual Insurance Group revised its strategy and subsequently acquired Prudential Insurance Group in Europe. As the Director of Human Resources for Liberty Mutual I have been asked by the CEO to prepare a comprehensive staffing strategy for the newly expanded company in preparation for a strategic audit of the HR systems at Prudential. Liberty Mutual operates in the insurance industry and it is expanding in the European marketplace

Comprehensive Report On Global Staffing Strategies: Dell Company

2827 words - 11 pages The following report is an overview of Dell Company as it expands its computer business into the Indian market. This paper identifies the challenges facing Dell as it expands into India, including the cultural and regulatory factors involved. In addition this paper will identify the staffing strategies employed by Dell including the recruitment and selection process of its business managers.This paper will discuss the changes to Dell's

Regions, Strategies And Empire In The Global War On Terror

2020 words - 8 pages that the film “has the admiration of Muslims. Yet we denigrated it. Because Orlando Bloom turns so improbably from blacksmith to crusader to hydraulic engineer? Or because we felt uncomfortable at the way the film portrayed ‘us’, the crusaders?” Works Cited S. Dalby Regions, strategies and empire in the global war on terror Geopolitics, 12 (4) (2007), pp. 586–606 S. Dalby The Pentagon's new imperial cartography: tabloid realism and the war on