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Global Study: A Pizzeria In The Czech Republic

2060 words - 8 pages

IntroductionSteve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. (U. of P., 2007, Assessments Section). Steve is aware that this is a risky decision, however, when he became a franchisor, he had to overcome a lot of difficulties. (U. of P., 2007, Assessments Section). Steve anticipates he will face some of these difficulties again at the new location in Prague, Czech Republic. (U. of P., 2007, Assessments Section). Although he was born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times. (U. of P., 2007, Assessments Section).Czech Culture verses American Culture.In order to operate a business overseas one must know its potential customers. The Czechs value education, cleverness, social standing, modesty, and humor. (ProQuest, 2007, General Attitudes section). In direct contrast to Czech modesty, Americans tend to be frank and outspoken. (ProQuest, 2007, General Attitudes section). In general, they appreciate people who are candid. (ProQuest, 2007, General Attitudes section). American’s voice their opinions and share their views on a variety of subjects; there are few subjects they will not discuss. (ProQuest, 2007, General Attitudes section).Social conformity creates a deep contrast in Czech and American cultures. Both Czechs and Americans claim to be individualistic, however this individualism takes different forms. Czechs may be stubborn in stating opinions or wishes yet, Czech society emphasizes conformity and cooperation, and community leaders are held in high esteem. (ProQuest, 2007, General Attitudes section). Americans strongly value their freedom and independence, as a nation and as individuals. (ProQuest, 2007, General Attitudes section). Individualism, as opposed to conformity, is often cited as an American characteristic. (ProQuest, 2007, General Attitudes section). Even when working as a team, Americans usually think in terms of several distinct individuals blending their efforts rather than a group working as one unit. (ProQuest, 2007, General Attitudes section).The things that the Czech and American cultures have in common are found in the younger generation. This may have to do with the American influence overseas and the willingness of the younger generation to accept this influence. Just as in America, Czech young people are encouraged to belong to organizations such as the Boy Scouts or sports teams, but many prefer to stay home and watch television or play video games. (ProQuest, 2007, General Attitudes section).Traditional Czech food verses traditional American food.Steve must insure that the food that he plans to serve is in accord with the Czech diet. Traditional Czech food is heavy and arduous to prepare. (ProQuest, 2007, Diet section). In the last decade, a healthier diet (fewer heavy sauces, leaner meat, and more vegetables) that is...

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