This website uses cookies to ensure you have the best experience. Learn more

Global Warming: A Fashion Trend? Essay

1306 words - 5 pages

Throughout the years, Diesel has promoted their brand through their innovative and typically outlandish advertising. Their unique and successful marketing techniques have helped them gain popularity. They have a reputation for the “ability to create fresh, radically rebellious, inspiring and sometimes nauseating ad campaigns that really set the brand apart from the pack” (Sauer). Their absurd ads have gone as far as encouraging smoking an obscene amount of cigarettes in a day in order to get that “sexy cough” or approving the drinking of urine in order to stay young (Copeland). Diesel’s ad in 2007 for their new clothing line depicts two models relaxing on top of a skyscraper surrounded by a flooded New York City. Diesel’s ad is effective in promoting their name through shocking photography which creates a strong emotional response and lasting impression. Diesel targets global warming, a hot topic social issue, as a way to promote their brand but does not actually support it.

Diesel’s advertisement effectively captures the attention of the audience by the suggestive pose of the models. The models are placed in the center of the image and are the focus of the photo. The striking couple is wearing revealing clothing; the man’s shirt is unbuttoned and the woman’s short dress has a draping neck. The man has his head in the woman’s lap with her hand placed on his bare chest creating a strong feeling of sensuality. Seemingly unaware of the disaster that is below them, this image creates an aura of being above all and an air of arrogance. The fact that New York City is flooded does not seem to be on their minds, as they seem to have relaxed, nonchalant expressions. They are so enthralled with each other that their facial expressions do not show any signs of fear or concern. Appearing in high fashion magazines such as Vogue and Esquire, the ad targets young, fashion conscious male and female adults. The beautiful photography combined with the elements of sensuality and high fashion result in a captivating advertisement.
The lighting within the image focuses on the models making them the center of attention. The lighting makes it appear that the sun is shining down solely on them creating a sense of bliss. Being the brightest in shimmery clothing, the girl is the main focus of the ad. Both models are wearing light colored clothing, which creates a contrast to the dark blue water that is flooding New York City. The buildings in the background create huge shadows that make the backdrop eerie and foreboding. Overall, the lighting in the ad highlights the couple against the darker scene behind them.
Diesel’s logo, the word “Diesel For Successful Living” in small red lettering, is placed in the bottom right hand corner. This serves to subtly draw attention to the brand name. New York City is in the background of this photo and is submerged under water; only the tops of the skyscrapers can be seen which creates an “apocalyptic scene” (“Diesel Ads”). The...

Find Another Essay On Global Warming: A Fashion Trend?

Global Warming is a Disgrace Essay

1404 words - 6 pages , over thousands of years, they became more constant. The greenhouse gases are a major concern because most living things cannot adapt as fast as the climate keeps changing. Also, a major concern relating to the greenhouse gases is higher sea levels. With a larger amount of these gases rising, Greenland is starting to melt. This causes extra water which leads to higher sea levels (National Geographic). Not only does global warming harm life on

Global Warming: A Dangerous Reality Essay

1453 words - 6 pages Global Warming has been a nuisance to environmentalists in recent years. It has been affecting Earth’s oceans, habitats, and biodiversity. Over the years, scientists have conducted experiments to understand the causes and effects of global warming and they have searched for solutions. They have warned others about the dangers of pollution and human activities and have urged others to do something about it. Films, such as Al Gore’s documentary

Is Global Warming a Hoax?

1260 words - 6 pages Is global warming a hoax? Anyone who listens to the news for sure very often comes across a news anchor stating how the Earth’s climate is changing. Global warming is a term that creates fear among many. But with all the open and uncensored media out there how do we know that this is not a lie or cover-up? So what does global warming actually mean and is it really true? If global warming is such a big deal why are we taking our time to act

Global Warming - A persuasive speech

1539 words - 6 pages Bureau of Meteorology and I believe that as the caretakers of this planet we must strive together to reduce our carbon emissions and… save the planetBACKGROUND:We've all heard about Climate Change and you've now heard me list some of its disastrous effects, but what exactly causes it? And what can we do about it?In a nutshell, global warming, known as climate change, is the heating up of our world. It is the result of huge amounts of CO2

Global Warming, A Tale of All

1023 words - 5 pages a myth created by someone in a high chair to profit from it. Although it is true that there are many companies that profit from the whole idea of global warming and cleaner air, global warming isn’t a myth. Car companies sell expensive hybrid cars that promise to be good for the environment and create cleaner air. Appliance companies sell refrigerators, air conditioners and even TVs that promise to be more energy efficient. The list goes on and

Global Warming As A Social Problem

1727 words - 7 pages Essay: Global Warming: A Social ProblemBy Megan SmoakSOC 220Brief Summary: This essay is about global warming and its affects on society as a social problem. It includes the issues as well as possible solutions. The paper is 6 Pages, with 1 Works Cited page. The Works Cited page is not in correct MLA or APA citation.Essay: Today's society consists of many different social problems. Social problems can range from affecting certain parts of

Global Warming - We CAN Make a Difference

1283 words - 5 pages Global Warming - We CAN Make a Difference What is global warming, and how is it affecting the Earth and its inhabitants? The greenhouse effect and global warming both correspond with each other. The green house effect is incoming solar radiation that passes through the Earth's atmosphere and heats the earths surface. It absorbed much of the outgoing infrared radiation re-radiated by the Earths surface. As they absorb the infrared the

Global Warming: Not Just a Myth

831 words - 4 pages the energy, or use the city’s intense sunlight by installing solar panels. These may all seem like small steps that don’t effect anything in any way, but if all of the population of the U.S. alone tried their best to cut down on fossil fuel use, pollution would decrease significantly. So in conclusion, global warming is real and it is taking a toll on the Earth’s health. However, we, as a population, can stop it if we all work together. That’s

A Proposal to Prevent Global Warming

907 words - 4 pages We humans cannot help but feel a twinge of regret when we contemplate how we brought forth the plague of global warming by our own hands in the passing years. Aside from rising sea levels as deluging coastal cities and depleting ozone layers as increasing cancer rates, we inevitably come face to face with one simple realization: it’s getting too hot in here. Moreover, we have been devastated by various extremes of nature, with spring frost

"Global Warming: Time To Act": A persuasive paper on why people should stop global warming

1580 words - 6 pages Global warming affects the world the same way termites affect a house. Termites surround a family in the foundation of a house but go unseen and unheard right up until the point the house comes crashing down. The only way to stop something like global warming (or termites), is to prevent it before it gets too serious. Global warming is caused by the man-made production of greenhouse gases. Global warming is a very real and serious threat to the

Global Warming is a Theory, Not a Fact

2452 words - 10 pages monsoons (Gwynne). Global cooling was a scare that resulted because of a theory, but now the concern is global warming. With many theories resulting in a a dead end when they were only hypotheses in the first place, intellectual citizens have begun to distrust the scientific community because of their tendency to teach theories as facts instead of educational hypotheses. Currently, ordinary citizens hesitate to trust any ideas published in

Similar Essays

A Global Disaster: Global Warming Essay

2381 words - 10 pages When disasters ensue, proper response must be thoughtfully recognized and relief thoroughly enacted. Without recognition, said disasters still exist - there can be no “blissful ignorance” - and without relief, said disasters do not repair themselves. Global warming, a worldwide disaster, poses a dangerous threat. Large portions of coastal cities will need to relocate, harsh droughts and heat waves will strike, and strong weather systems will

Global Warming A Natural Process

840 words - 4 pages a time that the planet experienced global warming. This warming trend was influenced by higher levels of carbon monoxide in the atmosphere. It was followed by a cooling period in which the carbon monoxide levels were reduced. The collisions of India and Asia (Maasch, 1997, para. 18) contributed to this reduction in the amount of CO2 in the atmosphere. Another example that the Earth experiences alternating warming and cooling periods is the

Is Global Warming A Threat? Essay

1204 words - 5 pages What is global warming? What causes it? Who or what does it affect? Is it a threat to Americans and our universe? There are many different answers to these questions that people don’t know or think about. Global warming is affecting us in many ways, good and bad that we don’t notice. Based on the effects of global warming reported it affects us more bad than good in my perspective. Weather is what we experience each day. Climate is the sum of

Global Warming: A Mitigation Plan Essay

1675 words - 7 pages What exactly are the causes of global warming? Is there anything that can be done about it? These are the questions that have become the main focus of arguments and lectures around the world regarding global warming. Global warming is a major Atmospheric issue that has been damaging our precious environment for many years. In recent years the issue of global warming has become an increasingly popular matter among society. Both the causes and