Globalisation Of The Apple Corporation Essay

1842 words - 8 pages

Globalisation: The Apple Corporation
Globalisation highlights a process in which national and more localised economies, societies, and cultures are become interconnected through the worldwide network of trade, communication, immigration and transportation. (Anon., 2014) This essay will assess to what extent the Global Corporation Apple meets Luke Martell’s 5 criteria of Globalization. Upon establishing these 5 steps which are Global in distance, globally Inclusive, Interdependency, and Stability in relation to structure and finally availability to the masses (Martell, 2010). This essay will critically assess the significant importance and effect of issues such as power, inequality and lack of inclusion presented in the global process has on the Apple Corporation.
Apple is a Global corporation established April 1st 1976. In 2011 Apple made US$16 billion in merchandise sales alone. In August 2013, Forbes (American business magazine), rated apple as the 79th most innovative company in the world beating companies such as Nintendo and Adidas. (Anon., 2013)
Martell identifies that for certain objects to achieve true globalisation and not just a fraction of it; they must be fundamentally global in distance (Martell, 2010). Apple Corporation in relation to Martell’s criteria goes some way to achieving global distance. In 2013 Apple had a huge number of retail stores reaching around 416 stores(Anon., 2013) however this was spread over only 15 countries, to address this limitation apple attempts to use the availability of their online store to reach those counties that do not have a physical Apple store regionally.

Apple uses this approach to reach around 97 countries all of which have an official Apple web presence of some kind (Anon., 2010). However this again is limited as only 88 of those countries have official apple sites which although they fully incorporate the full apple range it may consist of only a single page which advertises the products sold by apple and in some cases contract details for domestic mobile networks, Furthermore the service is also limited in certain countries due to there being no presence of a download section, ITunes is not available, and most items that are commonly associated with apple are found to not be present. The other nine are limited to only official iPhone pages which merely provide information about Apple products (Anon., 2010) .Therefore although Apple is avaible in almost all areas of the world the extent in which it is availble is limited. Apple is a constantly growing company so it may not be long before it is fully available world wide which means Apple is limited in how globally distanct it is. Futhermore Apples ability to expand may be effected not only by Apples own ambition and desire to do so but also by the restrictions placed on a nation by its government. For example in china apple had no real presence until January 2014 (Bloomberg, 2013) where it was only through agreeing a deal with a...

Find Another Essay On Globalisation of the Apple Corporation

The History of Apple Essay

934 words - 4 pages Everywhere you look you see it, every summer it’s the only thing people rave about, and it’s been the hottest item out since 1976. With tragic death of their creative, innovated, and master mind behind the brand Steve Jobs. You guessed it is Apple; which is still standing strong. Steve Jobs idea was to bring simple, fast, reliable technology into the homes of American families and succeeded tremendously even expanding globally. Apple has grown

The History of Apple Essay

1413 words - 6 pages Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the IOS X operating system, and the revolutionary iPhone and iPad. Apple was founded by Steve jobs, Ronald wayne, Steve wozniak on April 1st, 1976 in Cupertino, california. And then has since been updating upgrading and working on creating the worlds best iPhones, computers, iPods, iPads and the biggest part of all that is the apple itunes. And the more fun of

Cult of the Apple

1530 words - 6 pages consumers, but another way to connect with the world. There’s just something about this device that has Americans camping outside Apple stores and enduring long lines to get their hands on one. Although the iPhone may seem like just another smartphone, it is a cultural phenomenon because of the way it has changed our lives by being a simple device that fulfills our technology needs better than others. Our society is revolving more around technology

The pros and cons of globalisation

993 words - 4 pages Advocates of globalisation say that globalisation brings the first real chance of prosperity to the impoverished corners of the world. Opponents say globalisation is the cause of growing poverty and inequality on the planet. Those in the middle see how unbridled globalisation could wreak havoc on some while simultaneously opening the doors of opportunity to others. But what actually is globalisation? What is globalisation? The term

The Impact of Globalisation on Japan

1639 words - 7 pages Globalisation has had a profound impact on the Japanese economy influencing levels of international trade, business operations, financial flows, government policy, labour markets and even environment. This movement has been driven primarily by numerous TNCs, trade liberalization, and the deregulation of the financial system, and numerous strategies adopted by the Government and Economy, resulting in the creation of a 'new' Japan.Economic Growth

The Role of Globalisation in Economic Growth

2198 words - 9 pages The Role of Globalisation in Economic Growth Table of Contents Pages 1. Executive Summary.............................................................................................3 2. Globalisation........................................................................................................4 3. World Trade Organisation

The impact of globalisation on business

5138 words - 21 pages 1. INTRODUCTION.Advancement in transportation and information technologies has opened up the world to lucrative business opportunities. Many companies no longer confine their business domestically but reach out globally in search of better profits. When a company conducts business across national boundaries, it is participating in international business.International business paves the way for globalisation. Ball et al. (2004) found that

The effects of globalisation on China

2690 words - 11 pages Globalisation is the process of increased integration between different economies of the world to create a unified global economy. Economists believe that this movement will lead to a more efficient allocation of resources as countries produce goods and services where they have a comparative advantage. For globalisation to work, it is necessary to promote free trade between nations to enable goods and services to flow between various economies

Globalisation of the Media Part 1 - Ownership

2339 words - 9 pages , created by the dominance of television, is that perception is more powerful than truth. "If we didn't see it on television, it didn't happen (Cohen, 32.)" This also means that visual images dominate. On the evening news a more important story with less footage to accompany it will come after a less important story that has more video.Advertising also helps take away from substance. In the late 1990's Chrysler Corporation wrote a letter to all

The Evolution of the Corporation

1055 words - 4 pages The Evolution of the Corporation The Evolution of the Corporation In a capitalist society where the growth and power of corporations are ever evolving it is critical to determine the effects and consequences this evolution brings upon the business world. The Stockholder Theory maintains that managers should act merely as agents to the stockholder and only serve their interests-the maximization of profits (45). Milton Friedman's argument

Apple, the computer of "Yesterday?"

716 words - 3 pages Apple, the computer of "yesterday?"Steve Wozniak and Steve Job, two good friends from high school started a revolution that will never end. They invented the first Apple computer (1976, the basis for all personal computers to come, the Apple I. It ran on one megahertz and had eight thousand bites of memory and eight bits of pixels on the screen (Levey 5). Much like the people of today, the first testers of the computer did

Similar Essays

Strategic Planing Of Apple Corporation Essay

3305 words - 13 pages 1. Introduction2. Developing an understanding in which industry Apple participates3. Providing a competitive analysis of Apple's industry3.1 External factors that are driving changes in the industry3.2 Five forces analysis3.3 SWOT analysis3.4 Core competencies and competitive advantages within an industry4. Strategic alternatives4.1 Key strategic recommendations5. Questions to consider5.1 How is Apple better positioned to compete against

Case Study: Globalisation And The Pfizer Corporation

1135 words - 5 pages odd years or there about, large corporations in one country have attempted to expand business by becoming multinational. This is now very common, and is one of the most debated issue within globalisation. The question is, can it be justified for a big corporation to move into a 3rd world country, build factories and produce goods at the lowest possible price? Whilst it creates jobs and moves that countries economy away from lower sectors of

The Globalisation Of Obesity Essay

3777 words - 15 pages ABSTRACT: It has often been observed that obesity follows a socioeconomic gradient which adversely affects the poor. This paper proposes the outline of a sociological theory of obesity as a consequence of ‘globalisation factors, such as labour market deregulation. Forced to work longer hours – and with lower levels of job-security – workers in low paid jobs have fewer opportunities to burn calories, and are more likely to consume fast-food

The History Of Apple Essay

881 words - 4 pages Untitled One of the most successful companies in our time would be Apple. When thinking about purchasing a computer or laptop, an mp3 player, or other electronics, people consider Apple to be the priority choice. In the past decade, Apple has become one of those companies that have changed the market with their outstanding products but this isn't the reason for their success. Not only do Apple's products have quite