Globalisation: The Apple Corporation
Globalisation highlights a process in which national and more localised economies, societies, and cultures are become interconnected through the worldwide network of trade, communication, immigration and transportation. (Anon., 2014) This essay will assess to what extent the Global Corporation Apple meets Luke Martell’s 5 criteria of Globalization. Upon establishing these 5 steps which are Global in distance, globally Inclusive, Interdependency, and Stability in relation to structure and finally availability to the masses (Martell, 2010). This essay will critically assess the significant importance and effect of issues such as power, inequality and lack of inclusion presented in the global process has on the Apple Corporation.
Apple is a Global corporation established April 1st 1976. In 2011 Apple made US$16 billion in merchandise sales alone. In August 2013, Forbes (American business magazine), rated apple as the 79th most innovative company in the world beating companies such as Nintendo and Adidas. (Anon., 2013)
Martell identifies that for certain objects to achieve true globalisation and not just a fraction of it; they must be fundamentally global in distance (Martell, 2010). Apple Corporation in relation to Martell’s criteria goes some way to achieving global distance. In 2013 Apple had a huge number of retail stores reaching around 416 stores(Anon., 2013) however this was spread over only 15 countries, to address this limitation apple attempts to use the availability of their online store to reach those counties that do not have a physical Apple store regionally.
Apple uses this approach to reach around 97 countries all of which have an official Apple web presence of some kind (Anon., 2010). However this again is limited as only 88 of those countries have official apple sites which although they fully incorporate the full apple range it may consist of only a single page which advertises the products sold by apple and in some cases contract details for domestic mobile networks, Furthermore the service is also limited in certain countries due to there being no presence of a download section, ITunes is not available, and most items that are commonly associated with apple are found to not be present. The other nine are limited to only official iPhone pages which merely provide information about Apple products (Anon., 2010) .Therefore although Apple is avaible in almost all areas of the world the extent in which it is availble is limited. Apple is a constantly growing company so it may not be long before it is fully available world wide which means Apple is limited in how globally distanct it is. Futhermore Apples ability to expand may be effected not only by Apples own ambition and desire to do so but also by the restrictions placed on a nation by its government. For example in china apple had no real presence until January 2014 (Bloomberg, 2013) where it was only through agreeing a deal with a...