Globalization And Its Consequences Essay

659 words - 3 pages

Over the last few years, globalization has taken its place in many aspects of modern life and has start to degrades cultural and national boundaries. Moreover, globalization has entertained a serious place in international trade, as a result, the cultural values of different countries are starting to be resemble each other. For instance, the lecturer in his talk states about the underlying causes of globalization and the role of globalization in marketing. Further, in the lecture presented three main causes of this phenomenon. There are flight, news and entertainment industry, and politics. Therefore, the first factor is flight – is a “key factor”. Every day flight is becoming more and more popular, and convenient. Consequently, influential people due to this factor easier “to do business face-to-face on the other side of the world”. One more and no less important cause of globalization is the news and entertainment industry. The lecturer believes that today it is hard to imagine the modern world without “the Internet, TV, radio, newspapers, magazines and films”. Likewise, this is a very popular and expensive industry. Whole industry “based on common human experience”, therefore in demand in any part of the world. The last reason of globalization, presented by lecture in his talk, is politics. Due to the influence of globalization on this area, borders began to disappear and new alliances are formed. Hence, the lecture claimed about one of the brightest examples creating a union of several countries due to globalization, is European Union (EU). Consequently, European Union has cooperation, despite the different cultures and traditions, and all EU members feel an important part of one culture. Likewise, lecture takes the state that globalization not only affect the certain aspects of life, but also takes strong positions in the economy, especially in terms of marketing. Therefore, marketing professionals should be aware that in different markets the demand is different as well. In the same way, on marketing are influenced by various style of communication, such as “high-context” and “low-context”. In conclusion, globalization- as a unique...

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