Globalization Of Asean Firms Essay

1215 words - 5 pages

Charoen Pokphand Foods PCL (CPF) company profile
Charoen Pokphand Foods PCL background
Charoen Pokphand (CP) Public Company Limited is a company which is based in Bangkok Thailand. The company is mainly involved in the productions and manufacturing of various types of food products.
CP establishment was started as early as from the year 1921 by two Chinese immigrants Chia Ek Chor and Chia Siew Whooy who opened a small store in the china town in Bangkok. At first, their business was just to export livestock to Hong Kong as well as importing vegetables into Thailand from China.
The company continue to grow as the descendants of the two named brothers with the expansion of its business ...view middle of the document...

Others international partnership of CP includes the NYNEX which is a telecommunication company from the US in an effort to launch Telecom Asia. When the 90s came, CP already had as many as 200 subsidiaries establishments in the mainland China. Other than that CP manage to acquire shares in nine agro-industrial companies of the group which then become CPF a nationwide integrated company which dealt with aquaculture and livestock.
In the early 2000 CP started to invest in UK for chilled foods, invested in China for animal feed, invested in Turkey for livestock feed and chicken as well. CP continued on to invest in Russia, Laos, Malaysia, India, Vietnam, Philippines and also Hong Kong during the 2005 to 2012 period. This prove the effects of globalisation where CP grew from a small store in Thailand to investing in all around the world and becoming a major food supplier of the world.

Proof of successes of Charoen Pokphand Foods PCL (CPF) and its affect and effect due to Globalization
 Currently the biggest in Thailand as a business conglomerate.
 Repeatedly diversifying its global businesses.
 Monopoly on Thailand’s supply of eggs and chicken as early as 1970.
 The first foreign establishment in the Shenzhen free trade zone.
 CPs investment in the mainland caused waves in particularly the changing of dietary habits as well as the result of per capita consumption at the end of the decade was doubled.
 Presently, CP has over 280000 employee and are achieving more than USD 33 billion per year.
 Also the biggest producer of shrimp and animal feed products.
 CP expanded its business and venture into business solutions, retails as well as telecommunications.
 CP is now internationally recognized company and by proof of the productions quality as well as the successes thrive by its management systems.
 CP is involved with conserving its products quality by recognition from ISO 9001, ISO 14001, Hazard Analysis and Critical Control Point (HACCP) and lastly Good Manufacturing Practises (GMP).
 CP has successfully fulfil requirements of most countries with satisfactory for example the British Retail Consortium Standard (BRC).
The proven successes of Charoen Pokphand Foods PCL (CPF) are due to globalization waves and not to mention the realisation of the company to be global in its marketing as a way to further expand their consumers. However, even during its starting CP has shown sparks of globalization by importing products from other countries and selling it in Thailand, as well...

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