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Globalization – Opening Retail Outlets Essay

1707 words - 7 pages

ABC General Merchandising has been extremely successful with various stores throughout the United States. The President of ABC would like to open several stores off-shore. His main focus is Mexico City, Germany and India. The main office of ABC has chosen the locations and maintained the permits needed for operation. With my new acquired position as Senior Vice President, there are many obstacles I must triumph over before the stores can be opened for business.ANTICIPATED PROBLEMS OF OFF-SHORINGProblems that could affect the opening of new retail outlets for ABC General Merchandising Company are:• Advertising that will accommodate cultural interest• Items for consumption• Changes in consumer preferences• Failure by ABC to sufficiently predict consumers demands and sales quantity• Supply risk• Lack of ability to acquire preferred pricing boundaries and profitability because of manufacturing circumstances,• Fabrication inefficiencies• Augmented costs of merchandise• Currency trends• Greater than-expected levels of client cancellations or returns• Lack of success in ABC 's retail ventures due to common retail market circumstances or loss of market share to the competition• Setbacks in meeting delivery goals because of designs, fabrication or allotment problems• Legal tender fluctuations,• Government actions• Start-up and software complications related to its global restructuring efforts.ABC 's "ability to achieve desired operating and logistical efficiencies in the areas of distribution and information systems; start-up and software complications related to its global restructuring efforts." (Reebok International Ltd., 2000)This documentation of risk concerns is not in-depth. Certain aspects that could influence ABC's authentic outcome consist of but are not bounded to, the following; ABC maneuvers in an extremely aggressive and quickly shifting atmosphere. Consequently, new risk factors will be able to occur; also it is not likely management will grasp each risk factor, or be able to evaluate the shock of every single one on ABC's industry or the degree to which several distinct risk factors, or mixture of factors, might cause results to fluctuate significantly from those acknowledged in any pervious statements.ORGANIZATIONOutsourcing to Mexico City, Germany and India entails hiring of new management and setting criteria's related to the country. A committee is going to be formed to sit on an interviewing panel to interview perspective candidates for the manager positions. The individuals selected will need to be flexible with traveling. The candidates selected will train in the United States prior to the opening of their prospective stores. This training will entail: computer systems, merchandise, bookkeeping, Human Resource information, (for their employees and themselves) inventory control, and the learning of the English language. After the training has been conducted...

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