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Globo Manipulation Essay

730 words - 3 pages

Globo is the most influential channel in Brazil and the fourth largest network in the world, but it has been exerting a strong impact for decades, ever since its creation (Mattos). Globo was a shady company from the start; in 1965, an American company, Time Life, invested U$ 6 million in the Globo TV Station, but a parliamentary investigation discovered that the partnership was done under illegal terms. Unlike other companies, Globo did not need to pay interest, so their partnership was dissolved a couple years later (Mattos). Roberto Marinho, Globo’s owner and founder, easily gained many viewers because of the large capital invested, while its competitor and second largest Brazilian ...view middle of the document...

Many Globo sympathizers claim that the Network did not voluntarily misrepresent events, but they were censored, and sort of obligated to only brodcast what the military generals wanted. Although it is a plausible argument for some cases, out of all the other channels, Globo constantly seemed to be the one that would either portray the opposition as rebels, or didn’t even bother to broadcast them. This can be noticed during the Diretas Já, a protest that gathered around three hundred thousand people in the center of São Paulo to reclaim their right to have a democracy, where the population would directly elect a president (Frye). Instead of showing this huge protest, Globo took a different turn on the events, and propagated that thousands of people got together to celebrate São Paulo’s 430th anniversary (Diretas). Although it was the city’s anniversary, the people were not there to commemorate, but to try to regain a right that was revoked. The Diretas Já generated protest over many other cities with a significant amount of people, but Globo tried to shift the focus from something serious to a celebration. It deliberately altered information...

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