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Going Green One Mile At A Time

811 words - 4 pages

Ford Motor Co. places a huge emphasis on innovation in many areas, with the most noticeable being through the company’s eco-conscious decision making. From fuel-saving engines to research toward so-called “green” products and materials, the company is rapidly moving forward to reduce not only its, but also consumers’ dependence on fossil fuels.
The Ford F-150 is the best-selling pickup-truck in the United States and according to Ford F-150 EcoBoost (November 2013), 45 percent of F-150 sales are attributed to the EcoBoost model. Since February 2011, the company has sold over 400,000 F-150 EcoBoost pickups in the United States and sales aren’t slowing down. For instance, in October, the F-150 EcoBoost helped the company outsell its closest competitors by 67 percent. Ford sold more than 60,000 F-Series pickups in that month alone, reaching a milestone last recorded in 2006. The high demand for the F-150 EcoBoost stems from customers’ desire to save on high fuel costs. The company says that its EcoBoost technology has saved customers around 45 million gallons of gasoline. By combining factors such as turbocharging, direct injection, and variable valve timing within a smaller engine, the company has successfully been able to offer customers higher fuel economy without sacrificing performance. Ford touts that not only can the F-150 EcoBoost work harder than competitors’ similar offerings, but also save more fuel than all plug-in electric vehicles sold in the United States by Toyota and Tesla through October. The article quotes Doug Scott, Ford truck group marketing manager, as saying, “F 150 EcoBoost is a great example of how our customers save at the pump while outworking the competition.” Ford’s success with the EcoBoost model was recently proven as the company announced the production of its 2-millionth EcoBoost engine since 2009. Demand for this highly successful product line has been so high that plants are having to work extremely hard to keep up. The company reports that production of EcoBoost engines averages more than 100,000 per month, a significant increase from 2012 averages. Ford plans to offer EcoBoost technology on 95 percent of its products by 2015, signifying even higher demand in the future.
As Ford continues to research new ways to reduce dependence on fossil fuels, the company has found new technology in a partnership that some might consider rather unusual. Driving Innovation (November 2013) provides an in-depth summary of how Ford has partnered...

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