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Google Essay

1033 words - 5 pages

Google is a well-known company all around the world, from its search engine to its products such as android phones to its internet and TV, and finally its apps such as Google maps, it is one of the biggest companies in the world with a net worth of twenty-eight billion dollars, and its founders are Larry Page and Sergey Brin who both founded Google in on September the 4th 1998 and from then on it’s been a huge success around the world and it has accomplished everything, Google is also a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for differentiation to create a competitive advantage. Google's short-term objectives are to expand the workforce, expand to new international markets and continue the development of new products; I will talk about Google’s market structure, barriers of entry, ethical practices, market power and ethics.
First of all Google’s market structure is Oligopolistic which means it is dominated by a small number of sellers, Oligopoly is common in the markets because where there are a small number of firms that are in competition with each other moreover Oligopoly competition can cause different outcomes, sometimes firms might try to restrict trades with each other such as market sharing, companies do this to increase prices and stop production like a monopoly which means to control the supply of trade in a service, The most important characteristic of oligopoly is an industry dominated by a small number of large firms, each of which is relatively large compared to the overall size of the market. This characteristic gives each of the relatively large firms substantial market control. While each firm does not have as much market control as monopoly, it definitely has more than a monopolistically competitive firm.
Second of all Google’s Barriers of entry are a fundamental part of strategic business analysis: the obstacles that block a company’s efforts to enter a new market, such as investment requirements, regulation, patents, etc., and that tend to define that market’s competitiveness. In Google’s case they are high which means economies have a certain scale to access expensive and complex technology, and strategic actions by incumbent firms designed to discourage or destroy nascent firms. Additional sources of barriers to entry often result from government regulation favoring existing firms making it difficult for new firms to enter the market; furthermore Google has a lot of advertising power, capital, resources and customer loyalty, moreover the most important barriers to entry are exclusive resource ownership, patents and copyrights, government restrictions and high start-up cost. Barriers to entry are the key characteristic that separates oligopoly to monopolistic competition of market structures which means that firms can enter monopolistically competitive industry which diminishes the...

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