This section, though straightforward, is vital to the success of Halifax Flowers’ website.
OnPoint has recorded company information such as the company name, who the main contact is
at Halifax Flowers, company address, phone numbers, and customer reviews. The information
gathered from the Company Details section of the website is important given that it will help
consumers gain a better understanding about Halifax Flowers and how to contact the company
Client input is the foundation upon which successful websites are built. Thus, it is
paramount that Halifax Flowers articulate their goals in order for OnPoint to successfully
create a great website. In order to better facilitate this process, OnPoint has posed a number of
questions to Halifax Flowers relating to the areas that they feel their website must have in order
to better serve their consumers.
This section is meant to capture details relating to the website’s visual appearance. It
is not so much concerned with layout and colour, but rather communication. The information
gathered in this section will be most useful to a graphic designer. Good questions to ask the
client include; What image are you trying to portray?, What is the main goal of your website?
and What else are you trying to achieve with your website?.
Another important subject is the intended audience of the website. Questions OnPoint
has asked Halifax Flowers include; Who HF intended audience? What is the market’s typical
occupation?, What is the market’s age range?, Is the majority audience male or female?, How
often do customers use the Internet? On the other hand, considerations such as layout or color
schemes (e.g. where the navigation should be, what font should be use, etc) should be left to
the graphic designer, as they are the expert. An advantage is that OnPoint does not need to hire
a graphic designer as the company has one on staff, thus reducing costs for both OnPoint and
These questions are not directly connected to the visual appearance or functionality of
the website, but they do have an impact on the project for Halifax Flowers itself. For instance,
OnPoint has considered the needs of Halifax Flowers Online such as the setup of the web
content, as well as how OnPoint plans to market the web page once it launches. In order to
achieve the answers to these questions, OnPoint must purchase the web address for the website
as well as plans to buy advertising space at the top of Google search engines for all servers in the
Halifax area (Lindner, 2008). Furthermore, in order to get the word out about Halifax Flowers,
OnPoint must distribute marketing materials such as brochures to notify both new and existing
customers of the new website and online ordering option.
In addition to this, OnPoint has compiled information on the competitors of Halifax