This website uses cookies to ensure you have the best experience. Learn more

Google Company Motivational Profile Essay

2903 words - 12 pages

Google - Company Motivational Profile PAGE 1
Google - Company Motivational ProfileUniversity of PhoenixPSY 320February 27, 2007Google - Company Motivational ProfileGoogle, fast becoming a household name synonymous with performing an Internet search. What does the word Google mean and where did it come from? "Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, Mathematics and the Imagination by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web." (Google, 2007)I. Background"Larry Page and Sergey Brin where two college students who began a collaboration on a search engine called Backrub which earned its name from its ability to analyze the "back links" and point them to other web sites. Larry had the ability to tinkers with electronic equipment so he took on the task of building their network out of low end servers to keep the initial cost down. In the beginning they even borrowed servers to meet their increased bandwidth demand. After a year of successfully running their search engine "Backrub" it began to build a reputation among the computer world and word of mouth advertising spread fast." (Google, 2007)"Larry and Sergey continued working to perfect their technology through the first half of 1998. In the beginning Larry continued to buy bargain hard drives to support the growing need for space for their datacenter which resided in their dorm room. Meanwhile, Sergey set up a business office, and the two began calling on potential partners who might want to license a search technology better than any then available. They had a difficult time trying to convince potential partners to invest in their new company even though at the time DOTCOM companies dominated the industry." (Google, 2007)"Even though Google.com was still in the beta stage it was answering over 10,000 search queries each day. The press began to take notice of the upstart website with the relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up in the world. On September 21, 1999, the beta label came off the website." (Google, 2007)In Google's early days it was going up against giants, such as Microsoft (Ratner, 2006). "The increasing dissatisfaction with the Microsoft monopoly led Google to develop the motto, "Don't be Evil," which seemed to be a breath of fresh air for consumers who were tired of the Gates Empire." (Ratner, 2006). Google can be found in the NASDAQ under the title, "GOOG" (Financial Wire, 2007/Lohr, 2005). In 2006 Google grossed over 10 Billion dollars, primarily due to the company's advertising profit (Financial Wire,...

Find Another Essay On Google - Company Motivational Profile

What Should Google Do Next? Essay

948 words - 4 pages What Should Google Do Next?BackgroundGoogle Inc., the well-known web-search company was set up in June 1999. Its founders, Sergey Brin and Larry Page, both graduated from the Stanford University, started up Google by announcing first-round funding from two venture capital firms, Sequoia and Kleiner Perkins.The company is based in Mountain View, California, and has currently more than ten thousand full-time employees. It has been regarded as one

Google and Personal Information Essay

1055 words - 5 pages by another rogue Google employee, another hacker of Google's system, Government spy agencies that Google works with, or law enforcement who could gain access to it without a subpoena… Such an intimate profile of your movements puts you at greater risk of stalking, blackmail, theft, fraud, kidnapping or arrest (qtd. in Acohido). Works Cited Acohido, Byron. "Scott Cleland's New Book: 'Why You Can't Trust Google'" USA Today. Gannett, 04 May 2011

Innovation as a Motivator

1794 words - 7 pages (Govindarajan, 2002). 3M learned from this experience, and developed a corporate policy that encouraged all researchers to spend fifteen percent of their time on projects that interested them. Google also adopted this strategy, but altered it to make it fit their corporate culture. At Google, all engineers spend eighty percent of their time on company assigned projects, and twenty percent of their time on personal or group projects (Google, 2009

Improving your Google Local Ranking

2126 words - 9 pages their way into these Google Search Result Pages through registering or claiming their business listing on Google Place. An seo services company, primeseohub stated in a post that, “Every business owner has to follow quality guidelines for Google local listing and right procedure to get approved. Google answered in a forum about the quality guidelines. Once you claim the listing, you can have Google verify your business location by having a

Is Google Evil?

1213 words - 5 pages digital library a possibility, yet is this justification enough to give one company so much concentrated power over information access? Using the utilitarian approach, arguments both for and against the Google library agreement can be supported. First the audience should be established. Authors and publishers could be financially affected by this agreement. They are represented as a whole by the Authors Guild and the Association of American

Google marketing strategy

8748 words - 35 pages the key to success; that is the reason why almost all Google products do not bring any revenue to the company, but strengthen public perception and increase brand awareness.2. Marketing strategy2.1 Marketing segmentation strategyIn order to create a customer profile for Google, different methods of consumer market segmentation will be analyzed, including geographic segmentation, demographic segmentation, psychographic and behavioral

Google's Marketing strategy

8748 words - 35 pages the key to success; that is the reason why almost all Google products do not bring any revenue to the company, but strengthen public perception and increase brand awareness.2. Marketing strategy2.1 Marketing segmentation strategyIn order to create a customer profile for Google, different methods of consumer market segmentation will be analyzed, including geographic segmentation, demographic segmentation, psychographic and behavioral

Internet Searches

2048 words - 8 pages software company in the world. In the end, one of them may come out on top, but in the mean time, we are all benefactors in the war to improve software, improve services and become more consumer-centric. Analysis Google has relied heavily on a superior search algorithm, on being a “Software as a Service” (SaaS) provider and counting on advertising revenue to fund its business. As Google generates more free services that compete with paid-for

Ten Important Factors of Google's Local Search Algorithm

1101 words - 4 pages greater trust your earn from Google and your results will surely be visible in local maps. An illustration: My wife's listing disappeared instantly from the 7-pack when here place page lost all its quotes. Discover the importance of citation in GetListed.org by reading "Why Citations Are Important to Your Local Business Listing." 5. Complete business profile or place page. For me, getting listed does not matter much because there are many

Privacy and Ethical issues with Google Glass

2119 words - 9 pages extreme cases, people with ordinary glass may be forced to wear similar device to Google Glass, so the authority can receive information about the people, places and objects they see. Hence, the user of these devices become police informer against their will or choice. According to the statistics published by Google, the company had complied with over 93% of requests from U.S. authorities for its user data in the second half of 2011. Thus, there

Google Case Analysis

2796 words - 11 pages GoogleA.PositioningShort company historyGoogle Inc. was co-founded by Larry Page and Sergey Brin while they were attending Stanford University in 1998. The idea of this was a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, like ranking results according to the most number of times the search term appeared on a site. Google was incorporated on September 4, 1998

Similar Essays

Company Motivational Profile Paper And Presentation Ben/Jerry's Ice Cream

2991 words - 12 pages Company Motivational Profile PAGE \* MERGEFORMAT 4 Company Motivational Profile Paper and PresentationPSY/320Company Motivational Profile PaperIn 1977, Ben Cohen and Jerry Greenfield moved to Burlington, Vermont to complete a written communication course in ice cream. By May 1978, the two friends opened an ice cream shop in Burlington, Vermont. This was the starting-point for Ben and Jerry's. By 1980, Ben and Jerry started selling ice cream to

Company Motivational Profile Essay

2102 words - 8 pages investing in the company's stock options. In addition, the employees working at Microsoft enjoys the casual dress code.Because of these and many other motivational techniques used by Microsoft, the retention for the company has been unmatched when compared to other businesses in the sector. Other benefits for attracting new employees or retaining the current ones are the lucrative benefits packages available to the employees. Microsoft has

Google's Motivational Techniques Essay

1524 words - 6 pages Company Motivational Profile-Google Corp. Since the start of Google, it has been a tremendous time for Internet surfers. Larry Page, a PH.D student at Stanford started by as a research project in January 1996 that ended up as Google’s search engine. Larry was in search for a dissertation theme, among other things, exploring the mathematical properties of the World Wide Web and understanding its link as a hug graph. Soon after Page and his

Company Motivation Essay

3073 words - 12 pages PAGE PAGE 11 Company Motivational Company Motivational Profile/Google Inc.Eric Barnes, Terrell Monger, Chris Matthew, James Harvey Sr.University of PhoenixPSY / 320Dr. Adam CarrAugust 25, 2009Company Motivational Profile/Google Inc.Google has become not only a household name, but has integrated itself into our everyday vocabulary while referring to performing an internet search. Many people are curious to what the word "Google" means and how