Google Essay

1429 words - 6 pages

Google today and in the future ????List the four main products of Google and describe their significance to the target market.Google's products can be divided into four groups. These four groups are: web based products, operating systems, desktop applications and mobile applications.Web - based products can be accesed via web browser and they are:AdWords, DoubleClick, Click-to-Call, Google Docs, Google Code, Google maps, Google Dictionary, Google Analytics, Google Scholar, Google Trends etc.In the group of operating systems we can add:Google TV, Google Chromebook, Google Android operating system.Google's desktop applications are:Google Chrome, Google Earth, Picasa, Google Toolbar, Youtube.Google mobile products are the products that are available on mobile devices, such as:Google +, Google Sync, Google Books, Google Vioce, Google Shopper Choose one of them other than their search machine and describe this product listing all 4 old and new P's ?With the development of the internet we all get a chance to explore, to share our opinion with millions of users about products and services before a final decision of the purchase.Google's AdWords Program is the best way for a fully automated, comprehensive and quick way to start an online advertising campaign. This program offers a simple advertising solution for every business and it provides online business service which enabling people to find products and service offers. That inclued brick - and - mortar retail outlets and small family - run businesses. Google AdWords program includes several features like fine - tune ads in real time, monitor ad statistics, post new ads instantly etc.In order to suceed, Google company has used 4 P's in very observant way. It includes: Product, Promotion, Place, Price.Ads are broadcasted to a wide spectrum of audiences through traditional advertising and most forms of online advertising. What is interesting about Google AdWords is the fact that it's targeting people's specific interests. When a user enters a search query on Google, they'll see the natural search results for that query. Ads will reach users at the precise moment when they're looking for product or service.Product: Google's AdWords program is designed to offer a simple advertising solution for every business, and its targeting people with specific interests. When people search on Google using one of keywords, ad may appear next to search results. It is very simple because users can simply click on ad to make a purchase or learn more about specific company and products.Promotion: They advertised Google AdWords through their own search engine. Because it was an interesting service other web pages and magazines started writing about it, and started using it.Place: Distribution channels are the mechanisms that are in the service delivery of the products (goods) on the use of consumers. In this case, "distribution" channels were other Google product like Gmail, Google search engine etc.Price: AdWords puts us...

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