Google Essay

1429 words - 6 pages

Google today and in the future ????List the four main products of Google and describe their significance to the target market.Google's products can be divided into four groups. These four groups are: web based products, operating systems, desktop applications and mobile applications.Web - based products can be accesed via web browser and they are:AdWords, DoubleClick, Click-to-Call, Google Docs, Google Code, Google maps, Google Dictionary, Google Analytics, Google Scholar, Google Trends etc.In the group of operating systems we can add:Google TV, Google Chromebook, Google Android operating system.Google's desktop applications are:Google Chrome, Google Earth, Picasa, Google Toolbar, Youtube.Google mobile products are the products that are available on mobile devices, such as:Google +, Google Sync, Google Books, Google Vioce, Google Shopper Choose one of them other than their search machine and describe this product listing all 4 old and new P's ?With the development of the internet we all get a chance to explore, to share our opinion with millions of users about products and services before a final decision of the purchase.Google's AdWords Program is the best way for a fully automated, comprehensive and quick way to start an online advertising campaign. This program offers a simple advertising solution for every business and it provides online business service which enabling people to find products and service offers. That inclued brick - and - mortar retail outlets and small family - run businesses. Google AdWords program includes several features like fine - tune ads in real time, monitor ad statistics, post new ads instantly etc.In order to suceed, Google company has used 4 P's in very observant way. It includes: Product, Promotion, Place, Price.Ads are broadcasted to a wide spectrum of audiences through traditional advertising and most forms of online advertising. What is interesting about Google AdWords is the fact that it's targeting people's specific interests. When a user enters a search query on Google, they'll see the natural search results for that query. Ads will reach users at the precise moment when they're looking for product or service.Product: Google's AdWords program is designed to offer a simple advertising solution for every business, and its targeting people with specific interests. When people search on Google using one of keywords, ad may appear next to search results. It is very simple because users can simply click on ad to make a purchase or learn more about specific company and products.Promotion: They advertised Google AdWords through their own search engine. Because it was an interesting service other web pages and magazines started writing about it, and started using it.Place: Distribution channels are the mechanisms that are in the service delivery of the products (goods) on the use of consumers. In this case, "distribution" channels were other Google product like Gmail, Google search engine etc.Price: AdWords puts us...

Find Another Essay On Google Essay

google Essay

1033 words - 5 pages Google is a well-known company all around the world, from its search engine to its products such as android phones to its internet and TV, and finally its apps such as Google maps, it is one of the biggest companies in the world with a net worth of twenty-eight billion dollars, and its founders are Larry Page and Sergey Brin who both founded Google in on September the 4th 1998 and from then on it’s been a huge success around the world and it has

Google Essay

1778 words - 8 pages My company project is on Google. The worlds most used and recognized search engines. Google founders are Larry Page and Sergey Brin two Stanford University students, in 1996 they built a search engine called BackRub, and at the time it used links to determine the importance of webpages. BackRub later turned into Google, although BackRub started in 1996 Google was registered as a domain on September 15th, 1997 and became incorporated on


1350 words - 6 pages Researching Google's attempt to buy into wireless via the 700 MHz Spectrum Auction. 1. Why did Google make this move? What do they hope to accomplish? A: In the year 2008, Federal Communication Commission (FCC) auctioned 700 MHz spectrum. This spectrum was being vacated as TV broadcasters moved from analog to digital communications. Factors that influenced Googles participation in spectrum auction and what did they hope to accomplish are


1122 words - 5 pages itself. For instance, OnPoint has considered the needs of Halifax Flowers Online such as the setup of the web content, as well as how OnPoint plans to market the web page once it launches. In order to achieve the answers to these questions, OnPoint must purchase the web address for the website as well as plans to buy advertising space at the top of Google search engines for all servers in the Halifax area (Lindner, 2008). Furthermore


10071 words - 40 pages I. current situationA. Current performance1. How did the corporation perform the past year overall in terms of return on investment, market share, and profitability?Google inc. Operates in the technological sector and more specifically in the internet information providers industry.As we can see, from the financial data about Google Inc., the company had a stable market share during 2007 till September the same year. From September 2007 the


3017 words - 12 pages HR0372 Cultural and Organizations NTB PT BALCSM 4 Student ID: W13042016 Name: Koh Yong Koon Tutor: Ms. Veronica Jayaram Total Word Count: 2,979 words Introduction to Google and its EnvironmentGoogle managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 16 years period, a time

Corporate Social Responsibility: An Analysis of Google

2310 words - 9 pages (Fiegerman, Seth 2013), was expected highly by the public in social responsibility, which means that people pay much more attention to Google events that contribute to public goods or bads. This essay will focus on the theory of CSR, referring to public bads Google bring over human rights such as copyright and privacy, and goods in the field of public health, involving medical care, environment and employment.The Case against GoogleAs we all know

Privacy and Ethical issues with Google Glass

2119 words - 9 pages the user looks at (section 3). In chapter 2 and 3, a definition for eye tracking will be presented along side with a study of its main two category, namely, tracking of eye movement and tracking of objects user looks at with their privacy and ethical implications. The essay also discuss the possible consequence of a security breach in Google Glass (chapter 4). In the end, a summery with conclusion is presented (chapter 5). Unauthorized tracking

Google and the Internet: Helpful or Hurtful

1074 words - 4 pages technological age is actually making us smarter not dumber, an opposition to the assertion that was made Nicholas Carr's article "Is Google Making Us Stupid?". Zimmer focuses his article on some of the points that Carr presented in his essay such as the internet and other forms of technology are affecting the human thought process. Carl Zimmer then begins to explain how Carr's essay presents a "popular misconception on how the mind works" (27

Google Technolgy

1179 words - 5 pages Launched in 1996 by Stanford University students Larry Page and Sergey Brin as “Backrub”, Google has grown to be known as one of the top search engines available today. At first Google was run out of a garage until 1999 when Larry Page and Sergey Brin bought their first office, and in 2001 they open their first international office in Tokyo. While Google is known for making it easy for any person to search any topic and find their answer, it

Google View

2602 words - 10 pages recently been causing people to rethink their privacy is Google View and how it was being used to conduct Wi-Fi vacuuming. This paper explores the ethical and legal issues associated Google’s Wi-Fi vacuuming and its impact on privacy. Included is an explanation of the technology and a discussion of the primary legal and ethical issues involved. In order to understand how Google has been conducting Wi-Fi vacuuming first we must discuss Google View

Similar Essays

History Of Google Essay

4490 words - 18 pages History And Background Of Google Inc Business Essay /essays/business/history-and-background-of-google-inc-business-essay.php Google Inc. began in 1996 as the brainchild of two bright computer science grad students, Sergey Brin and Larry Page. They met back in 1995 at Stanford University where they were doing their PhDs and they came out with creative ways of finding and organizing large datasets (Hoover's Inc, 2010). After that

The Task Was To Write An Analytical Essay On Nicholas Carrs Article Is Google Making Us Stupid From The Atlantic Magazine.

773 words - 3 pages "Is Google Making Us Stupid?" - A Critical Analysis of Nicholas Carr's essayDoes the internet change the way we think, or, more luridly put, "Is Google Making Us Stupid?" (Carr). This is the question that Nicholas Carr in an essay in The Atlantic tries to raise and to answer. When reading Carr's essay, the question arises whether the existence of the medium internet and our extensive use of it has an effect on how we think and if so, whether it

Great Technology: Google Glasses Essay

978 words - 4 pages Great technology: Google GlassesBrown believes that the Web could dramatically change work, education and the ways people learn. Further, he believes that the Web would be developed in an S-curve pattern and we are just in the very bottom of the S-curve. The S-curve describes the value of the Web changes over the time. Google Glasses is a technology that is invented in the booming of the Web. This essay will explain if Google Glasses would be

Google And Privacy Essay

3198 words - 13 pages without your permission and/or your prior knowledge. The main culprits of this information retrieval system are social networking sites, including Facebook, Twitter, Instagram, and even Google. This process has raised a grave concern for all of us that will be answered within this essay. How has the creation of Google impacted the privacy of its consumers? Google has been transformed from being the simple search engine that it was when it was