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Google Inc. Intellectual Property For Business Management 2008

8181 words - 33 pages

Intellectual property, Jeremy LackEtude de cas en propriété intellectuelleSubmitted by Julien Schiess,8 décembre 2008IP, Jeremy LackTABLE DES MATIERES1.Introductionp.22.Protection de la Business stratégiep.33.Valorisation de la Business stratégiep.94.Exécution et renforcement de la Business stratégiep.161. INTRODUCTIONGoogle est une société considérée comme un vrai « monstre » en termes de retombées en image, réputation, étendue, utilisateurs, revenus et bien d'autres issues encore. Si nous avons choisi d'étudier quelque peu cette société en considérant les aspects de propriété intellectuelle, c'est parce que dans notre attitude quotidienne face à internet nous sommes presque conditionnés par Google et ses produits et services. Le domaine des études n'y fait pas exception car un grand nombre des recherches que nous effectuons se fait à travers le moteurde recherche de la compagnie. Pensons également à l'utilisation de sites web tels que YouTube ou encore le serveur E-mail Gmail. Il serait difficile ici de décrire la société et de comprendre tous les éléments qui conduisent à sa position actuelle sur les marchés et dans les esprits des utilisateurs.Dans ce rapport nous désirons simplement passer en revue les différents droits de propriété intellectuelle en donnant le plus possible des exemples appropriés qui touchent directement Google ainsi qu'en nous posant des questions en relation avec les différents thèmes traités. Nous passons d'abord un premier chapitre qui parle des protections existantes ou supposées existantes chez Google. Ensuite nous examinons les moyens permettant de valoriser la stratégie d'affaires de Google. Enfin, nous nous arrêtons sur les méthodes pouvant être utilisées par la société pour résoudre des conflits et des litiges. Nous nous posons alors la question centrale de savoir pourquoi des litiges ont lieu et quelle est la stratégie de Google en matière de renforcement de ses droits, de ses protections, de ses moyens de valorisation ainsi que de sa stratégie d'affaires qui lui est propre. Nous concluons en soulevant le fait que toutest lié et que les questions qui se posent à travers la lecture de ce rapport doivent être vues d'une manière interne et profonde en relation directe avec la stratégie que s'est donnée Google et qui fait la base du comportement de la société.Etude de cas8 décembre 20082IP, Jeremy Lack2. PROTECTION DE LA BUSINESS STRATEGIECopyrightPremièrement, Google détient les droits d'auteurs sur tous les sites web qui sont liés à google.com (et les...

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