Google's Marketing Strategy Essay

8748 words - 35 pages

The Academy of Economic StudiesMarketing strategy ofAura ScarlatElena NichiforIoana Carmen MechisIoana PetricMagda UngureanuTABEL OF CONTENTIntroduction …………………………………………………………………..…………….….… 3Situation analysis ………………………………………………………….…………….……4Industry analysis …………………………………………….……………….4Sales analysis . …………………………………………….…………………5Competition analysis ………………………………………………………...6SWAT analysis ………………………………………………………............7Analysis of marketing strategy …………………………………………….8Marketing strategy . ………………………………………………………..............................9Marketing segmentation strategy …………………………………………… 9Targeting strategy and position in map ……………………………...……...12Product life cycle ……………………………………………………….......143. Marketing programs ………………………………………………….…….............................163.1. Marketing mix ……………………………………….………………...........163.2. Loyalty programs...

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