Gordon Biersch Brewery Background Info And Business Suggestions For Future Success

3168 words - 13 pages

Background:In 1988, Dan Gordon, one of America's leading brewery engineers along with Dean Biersch, longtime West Coast restaurateur, partnered to open the first Gordon Biersch brewery in Palo Alto, California. One of the most popular breweries in the western United States, Gordon Biersch has microbreweries, or brewpubs, in California, Nevada, Arizona, Hawaii, and Washington. Their authentic German-style lagers have earned a loyal following in the country and have won awards worldwide. The Gordon Biersch Brewing Company, Inc. was the first domestic company to combine up-scale dining with on-site brewing. The partners aspired to an image of "gourmet without pretension" and are committed to producing the finest lager beers using the freshest and highest quality domestic and imported ingredients. The concept that they sought after was to "provide high quality, moderately priced dining and professional service in a lively atmosphere featuring exceptional German-style lagers in on-site breweries." They would go about doing so by means of the overall atmosphere of the restaurant and by the quality of food on the menu. For starters, Gordon and Biersch wanted their brewpubs to appear trendy yet upscale. This was meant to appeal as much to older generations as well as to the younger generation. The menu consists of moderately priced entrees from various cultural cuisines and four German lagers that are brewed on site. The restaurant served just about every type of food but the key to their uniqueness was that they only offered four different kinds of beer. With this setup, Gordon and Biersch were sure that they would succeed.In order to fully appreciate the Gordon Biersch Brewing Company, a brief description of the two partners and the role in the partnership must be described. Dan Gordon, co-founder of Gordon Biersch Brewing Company, has earned a reputation as one of America's leading brewing engineers. As the director of brewing operations for Gordon Biersch, he supervises twelve brewery restaurants in five states and the company's state-of-the-art brewing and bottling facility in San Jose, California. Gordon is the first American in more than forty years to graduate from the prestigious five-year brewing engineering program at the world-renowned Technical University of Munich at Weihenstephan, Germany. Dean Biersch, co-founder, has guided the brewery restaurant company he started with brewing engineer Dan Gordon making it a leader in the industry. As Vice President of Development for the company's twelve Brewery Restaurants, he is responsible for the company's real estate and development activities. Additionally, Biersch is responsible for creating the look and feel of Gordon Biersch from graphic design and merchandise design to the dining experience and atmosphere that sets Gordon Biersch apart from its competition. Dean develops and oversees a menu of food items that complements the lagers that Dan brews on-site.Dean, longtime restaurateur, developed...

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